Core Viewpoint - The article discusses the enforcement actions taken by the Sanya Market Supervision Administration against a vendor for selling less fruit than advertised, highlighting the need for strict regulation and oversight in the tourism market to protect consumer rights and enhance the overall tourist experience [2][4]. Group 1: Incident Overview - On May 1, a consumer reported that they purchased nine kilograms of fruit but received only six kilograms, leading to an investigation by the Sanya authorities [2]. - The vendor was found guilty of the complaint, resulting in a fine of 50,000 yuan due to the serious nature of the offense, especially during a holiday period [2][4]. Group 2: Regulatory Framework - The penalties for such deceptive practices are outlined in the "Hainan Free Trade Port Anti-Consumer Fraud Regulations," which stipulate fines ranging from 2,000 to 500,000 yuan depending on the severity and social impact of the offense [3]. - The regulations emphasize the need for strict measures against businesses that engage in weight fraud, particularly during peak tourist seasons, to maintain the integrity of the tourism industry [3][4]. Group 3: Ongoing Challenges and Solutions - The article notes that while heavy penalties are imposed, there is a call for more consistent and proactive monitoring to prevent such incidents from occurring, rather than relying solely on punitive measures after the fact [2][4]. - The implementation of the "Market Measurement Supervision Management Measures" on March 1 aims to enhance regular oversight of market practices, with penalties for non-compliance reaching up to 100,000 yuan [4].