Core Viewpoint - The launch of the China Tennis Season marks a significant step towards the internationalization of tennis in China, emphasizing its strategic value as a key points window before the year-end finals [3][4] Group 1: Event Overview - The China Tennis Season will kick off on September 14 in Beijing, Chengdu, and Hangzhou, concluding on November 2 in Jiujiang and Hong Kong, featuring nine tournaments including the China Open and Shanghai Masters [4] - The season is expected to attract over 1 million spectators and generate more than 2 billion yuan in related consumption, including dining and accommodation [4] Group 2: Branding and Promotion - The brand identity and slogan "China Season, Tennis in Golden Autumn" were unveiled, highlighting the theme of resonance between China and the world [3] - The brand logo, inspired by the Palace Museum's "White Jade Moon Phase Group Pendant," symbolizes the integration of various city landmarks, representing the concept of "harmony and coexistence" in Chinese civilization [3] Group 3: Cultural Significance - The event showcased a blend of sports and entertainment, aligning with the idea that tennis is not just about competition but also serves as a cultural bridge [4] - The participation of celebrities in the exhibition match reflects the diverse nature of tennis, highlighting its role in both professional sports and cultural exchange [4]