网球中国赛季

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网球“中国赛季”有哪些看点(体育大看台)
Ren Min Ri Bao· 2025-09-18 22:12
今年的"中国赛季"将以9月中旬的北京、四川成都、浙江杭州为起点,至11月2日的江西九江和香港结 束,包括上海网球大师赛、武汉网球公开赛、宁波网球公开赛、广州国际女子网球公开赛等9站巡回 赛,预计吸引超100万人次现场观赛,带动餐饮、住宿等消费超20亿元。 "对9个城市的高水平网球职业赛事进行联合包装、整体宣传,持续打造周期长、地域广、受众多、社会 影响力大、媒体关注度高的'中国赛季'品牌,将进一步提升单一赛事办赛水平,提高全部赛事品牌影 响,增强我国网球产业链条的运行水平和协作能力。"网球运动管理中心主任白喜林说。 中国网球公开赛中心球场更换了全套座椅,上海网球大师赛二号馆加盖顶棚,武汉网球公开赛增加5块 比赛场地,宁波网球公开赛改建大看台球场……"中国赛季"焕新登场,各项赛事硬件升级,将为观众带 来更舒适的体验。 "观赛包"上新,满足个性化需求 目前,多项赛事已公布参赛阵容并启动售票。其中,上海网球大师赛开票首日销售额达4000万元,中国 网球公开赛开票首周销售额为去年同期的2倍。 "中国赛季"9站比赛级别不同:想一站式看齐大牌球星,可以选择中国网球公开赛;想看顶尖的男子比 赛,上海网球大师赛不能错过;追求 ...
网球中国赛季正式启动 预计带动关联消费超20亿元
Bei Jing Shang Bao· 2025-08-20 13:43
Core Viewpoint - The launch of the China Tennis Season marks a significant step towards the internationalization of tennis in China, emphasizing its strategic value as a key points window before the year-end finals [3][4] Group 1: Event Overview - The China Tennis Season will kick off on September 14 in Beijing, Chengdu, and Hangzhou, concluding on November 2 in Jiujiang and Hong Kong, featuring nine tournaments including the China Open and Shanghai Masters [4] - The season is expected to attract over 1 million spectators and generate more than 2 billion yuan in related consumption, including dining and accommodation [4] Group 2: Branding and Promotion - The brand identity and slogan "China Season, Tennis in Golden Autumn" were unveiled, highlighting the theme of resonance between China and the world [3] - The brand logo, inspired by the Palace Museum's "White Jade Moon Phase Group Pendant," symbolizes the integration of various city landmarks, representing the concept of "harmony and coexistence" in Chinese civilization [3] Group 3: Cultural Significance - The event showcased a blend of sports and entertainment, aligning with the idea that tennis is not just about competition but also serves as a cultural bridge [4] - The participation of celebrities in the exhibition match reflects the diverse nature of tennis, highlighting its role in both professional sports and cultural exchange [4]
中国网球公开赛:商业与产业并进的城市经济新抓手
Bei Jing Shang Bao· 2025-08-06 02:08
Core Insights - The overall consumption related to the China Open in 2024 is projected to reach 25 million yuan, representing a 40% increase from 2023, indicating significant growth and potential in the sports event sector [3] - The China Open aims to leverage sports events to drive urban economic development, transforming from a mere sporting event into a cultural and economic festival [6][10] Group 1: Event Growth and Economic Impact - The China Open has evolved into a prominent sports brand in Beijing, with plans to enhance its commercial operations and attract more visitors, thereby boosting local consumption [8][9] - The event's capacity is set to increase from approximately 40,000 to 60,000 attendees, reflecting a substantial growth in infrastructure and audience engagement [5][9] - The integration of sports with tourism and cultural experiences is seen as a new pathway for economic growth, with the China Open serving as a model for this approach [4][6] Group 2: Strategic Initiatives and Future Plans - The company is implementing a "2+4+N" strategy, which includes two major events annually, four Grand Slam viewing events, and various other activities to maintain year-round engagement [13] - There is a focus on youth tennis development, which, while not immediately profitable, is expected to contribute significantly to the long-term sustainability of the tennis industry in China [15] - The company is also exploring partnerships with local businesses in the Asia-Olympic business circle to enhance the overall experience for attendees and maximize economic benefits [11][12]
创新消费力| 中国网球公开赛:商业与产业并进的城市经济新抓手
Bei Jing Shang Bao· 2025-08-06 01:59
Core Insights - The overall consumption related to the China Open in 2024 is projected to reach 25 million yuan, representing a 40% increase from 2023, indicating significant growth and potential in the sports event sector [3][8] - The China Open is evolving from a mere sports event to a cultural and economic driver for Beijing, aligning with the city's goal of becoming an international consumption center [3][6] Group 1: Event Growth and Economic Impact - The China Open has become a prominent sports brand in Beijing, with plans to enhance its commercial operations and attract more visitors, thereby boosting the local economy [7][9] - The event's duration has been extended to three weeks, which is expected to increase attendance and engagement, with an anticipated audience of 300,000, including 100,000 to 140,000 from outside Beijing [9][10] - The event aims to integrate various sectors such as culture, tourism, and technology, transforming sports into a comprehensive economic celebration [6][11] Group 2: Strategic Developments - The management team is focusing on enhancing the event's brand by learning from major tournaments like the Australian Open and Wimbledon, aiming to create a unique identity that resonates with Chinese culture [13][14] - A new strategy termed "2+4+N" has been introduced, which includes two major events annually, four Grand Slam viewing events, and various other activities to maintain engagement throughout the year [12][14] - The China Open is also looking to expand its offerings beyond the event itself, promoting tennis as a lifestyle and filling the commercial gaps during non-event periods [10][11] Group 3: Youth Engagement and Future Growth - The development of youth tennis is seen as a crucial factor for the future of the sport in China, with initiatives aimed at fostering a new generation of tennis fans [5][15] - The first week of the China Open will focus on youth competitions, aiming to enhance the viewing experience and engagement among younger audiences [14][15] - Although youth events may not significantly impact immediate revenue, they are essential for the long-term sustainability and growth of the tennis industry in China [15]