网球职业化改革

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“中国赛季”来了!借政策支持“东风” 做大做强网球市场 激活经济新“动”力
Yang Shi Wang· 2025-09-20 08:09
Core Points - The "China Season" of professional tennis has officially commenced with the launch of the ITF Youth Tennis Tour in Beijing, marking a series of nine tournaments across various cities from September to November [3][5] - The initiative aims to create a national brand for the "China Season," drawing inspiration from the four Grand Slam tournaments and promoting economic growth through sports events [7][11] - The China Open, starting on September 24, is expected to attract top global players, including 14 Grand Slam champions, enhancing the visibility and prestige of the "China Season" [9] Industry Development - The "China Season" consists of nine tournaments, including the China Open and Shanghai Masters, taking place in cities like Beijing, Chengdu, and Hong Kong [5][9] - The initiative is projected to attract over 1 million spectators and generate more than 2 billion yuan in related consumption by 2025 [13] - As of August 2024, the number of tennis players in China has reached approximately 25.2 million, reflecting a growth rate of 28.03% since 2021 [16][14] Market Potential - The market size of China's tennis industry is estimated to reach 36.75 billion yuan in 2024, with a projected growth of 14.4% from 2023, and is expected to reach 62.49 billion yuan by 2029 [22] - The youth demographic is a significant contributor to the growing tennis population, indicating a strong future for the sport in China [22][24] Infrastructure and Support - As of August 2024, China has 53,805 tennis courts, an increase of 8.12% since 2021, supporting the growing interest in the sport [20] - The government is implementing reforms to enhance the management and support of tennis, including the establishment of a "big national team" concept to nurture talent [31][37] Future Outlook - The success of players like Zheng Qinwen is expected to further stimulate interest in tennis, leading to increased participation and investment in the sport [19][26] - The focus on integrating sports and education aims to create a robust framework for developing young tennis talent in China [35]