"演唱会、体育赛事在国庆文旅消费中扮演了'顶级流量引擎'的角色，它们不再是孤立的娱乐活动，而 是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 今年国庆中秋长假期间，中国网球公开赛、WTT中国大满贯、成都赛艇公开赛等赛事及十余场演唱会 轮番上阵，叠加假期出行热潮，不仅推动了旅游市场全面升温，更串起餐饮、住宿、购物、景区游览等 多种消费场景，实现了体育流量和文旅经济的双赢。 另据国铁集团的消息，10月8日全国铁路预计发送旅客2175万人次，铁路国庆中秋假期运输自9月29日启 动到10月7日已经发送旅客超1.6亿人次。随着返程客流高峰的到来，运力还在持续增加。民航方面也迎 来客流高峰，飞常准数据显示，国庆中秋假期助推下民航客流量快速上扬，9月29日至10月5日执行客运 航班11.2万班次，日均1.6万班，环比增长13%，同比2024年增长3%，同比2019年增长18%。 赛事IP引爆文旅市场 演唱会和赛事资源在各地分布不均，好在除了赛事拉动的局部消费热潮，今年国庆假期热点众多，整体 出行也呈现"量价齐升"的局势。10月8日飞猪发布的《2025国庆中秋假期出游快报》显示，今年假期出 行的客单 ...

"观赛+消费"成为这个黄金周的新时尚。 今年国庆黄金周，全国各大城市开启"赛不停"的模式，中国网球公开赛、WTT大满贯、上海赛艇公开 赛、上海大师赛等国际高水平赛事陆续开赛，点燃了各地的假日经济。 在国内，观赛旅游成为如今假期的新热点。体育赛事正成为推动经济发展的重要力量，它不仅为各个城 市带来人气，也将瞬时流量转化为持续消费力。 异地观众超七成，停车一天只要10块钱 这个国庆长假，上海迎来一场体育与城市的双向奔赴。 虽然申城的天气炎热，但今年上海劳力士大师赛（正赛阶段10月1日至12日）对于网球迷来说依旧是一 场盛宴。 体育赛事的溢出效应明显。申城各区也积极抓住这波"流量"，比如静安为了上海ATP1000网球大师赛设 置了丰富的商圈联动。赛事期间，茂名北路限时步行街化身"ATP球迷潮流派对现场"，来自天南海北的 球迷聚集在一起，在夜幕之下喝着啤酒、吃着夜宵，共同观看露天的网球赛事转播。位于张园的 YONEX品牌快闪店也延时营业至23点。据上海静安官微，国庆假期，张园日均到访客流约7万人次。 体育赛事"燃动"假日经济 除了上海，今年"十一"期间，全国多地相继举办各种体育赛事，拉动了当地的消费。 中国网球公开赛 ...

体育远不止于竞赛，它可以成为繁荣的引擎。 "观赛+消费"成为这个黄金周的新时尚。 今年国庆黄金周，全国各大城市开启"赛不停"的模式，中国网球公开赛、WTT大满贯、上海赛艇公开赛、上海大师赛等国际高水平赛事陆续开赛，点燃 了各地的假日经济。 在国内，观赛旅游成为如今假期的新热点。体育赛事正成为推动经济发展的重要力量，它不仅为各个城市带来人气，也将瞬时流量转化为持续消费力。 异地观众超七成，停车一天只要10块钱 这个国庆长假，上海迎来一场体育与城市的双向奔赴。 虽然申城的天气炎热，但今年上海劳力士大师赛（正赛阶段10月1日至12日）对于网球迷来说依旧是一场盛宴。 网球名宿德约科维奇由于年龄已大，全年参赛次数明显减少，主办方原本已经做好了他不参赛的准备。但比赛开始前几天，德约确认重返申城。10月2日 的赛前发布会上，德约说，上海是除祖国塞尔维亚外，他获得支持最多的地方，而这正是他坚持来上海参赛的核心原因。 今年主办方为了增加观众体验推出不少举措，为了解决本地与周边自驾观众游客的停车问题，今年特意与各部门协调，在周边供应了约3000个停车位，并 且只收取每天10元的优惠停车费。而面向海外游客，赛事也推出了细致的服务— ...

记者丨高江虹 实习生 陈晓冉 编辑丨高梦阳 "演唱会、体育赛事在国庆文旅消费中扮演了 '顶级流量引擎'的角色，它们不再是孤立的娱乐 活动，而是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 今年国庆中秋长假期间，中国网球公开赛、WTT中国大满贯、成都赛艇公开赛等赛事及十余 场演唱会轮番上阵，叠加假期出行热潮，不仅推动了旅游市场全面升温，更串起餐饮、住 宿、购物、景区游览等多种消费场景，实现了体育流量和文旅经济的双赢。 演唱会和赛事资源在各地分布不均，好在除了赛事拉动的局部消费热潮，今年国庆假期热点 众多，整体出行也呈现"量价齐升"的局势。10月8日飞猪发布的《2025国庆中秋假期出游快 报》显示，今年假期出行的客单价同比提升14.6%。据去哪儿旅行大数据，国内游方面，热门 城市酒店预订量同比增幅超两成；入境游同样表现亮眼，使用非中国护照预订国内航班的机 票量同比增长超三成，覆盖国内近百个城市，"China Travel"的吸引力持续增强。 视频制作：王泽坤 柳润瑛 陈泽锴 陈珊 冯荻庚 全链条升温 10月8日，美团旅行发布数据显示，长达八天的超级黄金周，带动平台出行订单量较2024年国 ...

21世纪经济报道记者 高江虹 实习生 陈晓冉 "演唱会、体育赛事在国庆文旅消费中扮演了 '顶级流量引擎'的角色，它们不再是孤立的娱乐活动，而 是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 此外，中秋夜游也打开了新的玩法思路。美团、大众点评数据显示，双节期间，拙政园凭借其经典夜游 项目"拙政问雅"成为黑马，搜索量同比增长102%，门票预订量增长近436%。 "奔县游"和反向旅游的兴起，也提升了非一线城市的热度。同程旅行数据显示，国庆中秋假期，国内非 一线城市的高品质酒店预订热度同比增长超过90%，高于国内整体高品质酒店的预订热度。 此外，年轻人的消费力得到显著提升。同程旅行数据显示，国庆中秋假期，学生群体以近四成的比例， 继续稳居国内机票第一大客群，亲子客群以近三成的占比紧随其后。 更多国家对中国游客免签，也让许多年轻人选择在节假日迎来自己的第一次出国游。 去哪儿数据显示，国庆中秋假期中，购买了自己的"第一张出境机票"用户同比增长了三成。其中，13- 17岁用户增长了63%、18-22岁用户增长了58%。节前刚刚启动对中国团队游免签的俄罗斯，成为Top3 热门目的地。 今年国庆中秋长 ...

Core Insights - The article highlights the growing popularity of sports events in China during the National Day holiday, emphasizing the integration of sports with tourism and commerce as a driver of economic growth [4][21]. Sports Events and Participation - The China Open and WTT China Grand Slam attracted significant attendance, with the China Open achieving over 90% occupancy and more than 45,000 visitors on September 27, setting a historical record [5][10]. - Various local sports events, such as amateur football leagues and outdoor activities, were actively participated in across the country, showcasing a vibrant sports culture [8][10]. Economic Impact and Consumer Engagement - The government has initiated policies to enhance sports consumption and promote high-quality development in the sports industry, aiming to create events that encourage travel and local spending [4][21]. - The "ticket root economy" has emerged, where event tickets provide discounts at local businesses, enhancing consumer engagement and driving sales in surrounding areas [17][20]. Integration of Sports and Commerce - Major events like the China Open have set up "second viewing sites" in commercial areas, allowing fans to enjoy live broadcasts while shopping and dining, thus integrating sports with local commerce [12][15]. - The success of the "second viewing sites" has been evident, with significant increases in foot traffic and sales reported in various commercial districts during events [15][20]. Future Outlook - The sports industry in China is projected to continue its steady growth, with an average annual increase of over 10% in the past five years, indicating a strong potential for future development [21].

Core Insights - The construction of "International Event City" in Beijing is a significant driver for national strategy, urban transformation, and enhancing people's lives through over a hundred high-quality events [1][2][7] - Beijing aims to leverage its "Double Olympic City" status to establish itself as a global hub for international sports events, with a strategic focus on year-round event scheduling [1][4][6] Group 1: Event Strategy and Development - A series of major events, including the China Open and the Beijing Marathon, are set to take place in Beijing, showcasing its world-class venues and operational expertise [1][4] - The Beijing Sports Bureau is implementing a "Double Olympic 100" strategy, introducing seasonal themes to ensure continuous event engagement throughout the year [1][6] - The city is balancing the introduction of international events with the cultivation of local brands, aiming to reduce reliance on high-cost imported events [2][5] Group 2: Economic Impact and Consumer Engagement - The integration of events into urban spaces, such as parks and commercial areas, is designed to stimulate consumer activity and enhance urban vitality [5][6] - The "event plus" model is being developed to maximize consumer potential and drive economic growth through diverse event-related activities [5][6] - Modern sports consumption is shifting towards experiential engagement, emphasizing the need for events to integrate social, leisure, and cultural elements [5][8] Group 3: Future Vision and Strategic Goals - Beijing's sports sector is focused on enhancing event quality and leveraging Olympic legacies to boost economic development [4][6][8] - The city aims to create a multi-layered event system that enhances public happiness and community cohesion [8] - The goal is to establish Beijing as a globally influential "International Event City," driving new consumer dynamics and urban vitality through innovative event strategies [6][8]

Core Viewpoint - The construction of "International Event City" in Beijing is a strategic initiative aimed at enhancing the city's global reputation and driving economic transformation through high-quality sports events and services [1][4][14]. Group 1: Event Strategy and Development - Beijing is set to host a series of major events, including the China Open, WTT China Grand Slam, and various world championships, leveraging its world-class venues and operational expertise [3][4]. - The "Double Olympic 100" core engine strategy has been launched, featuring seasonal themes to ensure a continuous flow of events throughout the year, aiming for weekly and monthly highlights [3][4]. - The city is focusing on balancing the introduction of international events with the cultivation of local brands, reducing reliance on high-cost imported events [4][5]. Group 2: Economic Impact and Consumer Engagement - The integration of events into urban spaces, such as parks and commercial areas, is designed to stimulate consumer activity and enhance city vibrancy [7][9]. - The "Event+" model is being developed to explore various consumer engagement avenues, linking sports with commerce, culture, and tourism to create diverse consumption scenarios [9][12]. - Modern sports consumption is shifting towards experiential engagement, emphasizing the integration of events with social and cultural experiences [9][12]. Group 3: Future Vision and Policy Support - The development of the event economy is seen as a key driver for enhancing service industry growth and domestic demand, with a focus on high-quality sports events [12][13]. - Beijing aims to leverage its unique "Double Olympic City" status to create a distinctive path in developing an international event city, aligning with global trends while maintaining local characteristics [13][14]. - The city plans to enhance its event offerings by strengthening international collaborations and improving service experiences through digital innovations [12][14].

Core Points - The "China Season" of professional tennis has officially commenced with the launch of the ITF Youth Tennis Tour in Beijing, marking a series of nine tournaments across various cities from September to November [3][5] - The initiative aims to create a national brand for the "China Season," drawing inspiration from the four Grand Slam tournaments and promoting economic growth through sports events [7][11] - The China Open, starting on September 24, is expected to attract top global players, including 14 Grand Slam champions, enhancing the visibility and prestige of the "China Season" [9] Industry Development - The "China Season" consists of nine tournaments, including the China Open and Shanghai Masters, taking place in cities like Beijing, Chengdu, and Hong Kong [5][9] - The initiative is projected to attract over 1 million spectators and generate more than 2 billion yuan in related consumption by 2025 [13] - As of August 2024, the number of tennis players in China has reached approximately 25.2 million, reflecting a growth rate of 28.03% since 2021 [16][14] Market Potential - The market size of China's tennis industry is estimated to reach 36.75 billion yuan in 2024, with a projected growth of 14.4% from 2023, and is expected to reach 62.49 billion yuan by 2029 [22] - The youth demographic is a significant contributor to the growing tennis population, indicating a strong future for the sport in China [22][24] Infrastructure and Support - As of August 2024, China has 53,805 tennis courts, an increase of 8.12% since 2021, supporting the growing interest in the sport [20] - The government is implementing reforms to enhance the management and support of tennis, including the establishment of a "big national team" concept to nurture talent [31][37] Future Outlook - The success of players like Zheng Qinwen is expected to further stimulate interest in tennis, leading to increased participation and investment in the sport [19][26] - The focus on integrating sports and education aims to create a robust framework for developing young tennis talent in China [35]

Group 1 - The core viewpoint emphasizes the significant potential of the sports economy, highlighted by the popularity of both professional and grassroots sports events in China [1][2] - The State Council's recent policy aims to release sports consumption potential and promote high-quality development of the sports industry by establishing a multi-project, multi-level event system [1][2] - Professional sports, such as the China Open and CBA League, are seen as the "leader" of the sports economy, driving revenue through ticket sales, media rights, and sponsorships [1][2] Group 2 - Grassroots sports are described as the "foundation" of the sports economy, showcasing strong market appeal through events like "Su Super League" and "Village Super League" [2] - The development of the sports economy should be tailored to local conditions, avoiding blind replication of events, and fostering a symbiotic relationship between professional and grassroots sports [2] - Government support is crucial for building the event system, including infrastructure investment and optimizing approval processes to lower event hosting costs [2] Group 3 - Event operators are encouraged to innovate and expand the sports economy's scope by creating long-term, impactful event brands through IP thinking [3] - Enhancing operational capabilities is essential, requiring organizers to be knowledgeable in sports, market dynamics, and business management [3] - Sports events are positioned as a new engine for consumption upgrades, enhancing community life, and driving urban development [3]