着眼赛事体系建设 创造多元赛事价值 转自：北京日报客户端 ——北京从"双奥之城"迈向"国际赛事名城" 2025年末，在北京大兴体育中心游泳馆，一场对标国际赛事的游泳比赛正在火热进行。炫酷的灯光秀、 动感十足的音乐、决赛现场特别为参赛选手设置的专属出场秀，让所有参赛者有了站上世界大赛的仪式 感。 自主赛事IP也有"国际范儿" 已经练习游泳6年的赵小童，首次面对这样的大场面难掩激动，她说："我今年去看了新加坡游泳世锦 赛，这次的北京TOP游泳国际公开赛和世锦赛一模一样，太让人激动了。没想到在家门口参加比赛，也 有了国际级赛事的感受。" 本次赛事不仅全面对标国际赛事，组委会还为所有参赛选手精心准备了"TOP尊享参赛包"，内含定制防 水束口包，赛事限定版T恤、棒球帽、徽章、防滑拖鞋以及洗浴用品、干发帽、浴巾等10余件物品，让 选手们从细节感受国际级赛事的专业性与温暖关怀。 如果说北京TOP游泳国际公开赛更像是爱好者相聚的节日、实现梦想的舞台，那么，在国家速滑馆举办 的北京TOP短道速滑国际公开赛，不仅为选拔后备人才提供了平台，也让参赛选手们展示了自我风采， 感受到后冬奥时代北京冰雪运动发展的强劲动力。 北京TOP短道 ...

Group 1 - The 9th Asian Winter Games successfully held in Harbin, showcasing China's rapid development in winter sports with over 1,200 athletes from 34 countries participating, marking a historical high in scale [1] - The "Su Super" Jiangsu city football league gained significant popularity, averaging 28,600 spectators per match and over 2 billion live views, setting a new benchmark for amateur sports events in China [2] - The 12th World Games in Chengdu saw nearly 4,000 athletes from 116 countries, with China achieving its best-ever performance by winning 36 gold, 17 silver, and 11 bronze medals, topping both the gold and overall medal counts [3] Group 2 - The Chinese badminton team reached all five finals at the 2025 World Badminton Championships for the first time in 14 years, winning 2 gold and 3 silver medals [4] - The Chinese Athletics Association released new regulations for marathon events, ensuring that at least 90% of participants are amateur runners, addressing the needs of participants and city capacities [7] - UNESCO established March 21 as "International Tai Chi Day," recognizing the global practice of Tai Chi, which has millions of practitioners across over 180 countries [5]

Group 1 - The rise of humanoid robot sports events in China reflects the deep interaction between sports and technology, with significant events such as the Beijing Yizhuang Half Marathon and the first humanoid robot sports meeting in Wuxi showcasing over 150 robot competitors [2] - The global first humanoid robot sports meeting in Beijing attracted 280 teams from 16 countries and regions, highlighting advancements in embodied intelligence technology [2] Group 2 - The "Su Super" Jiangsu city football league has gained immense popularity, averaging 28,600 spectators per match and over 2 billion live viewers, setting a new benchmark for amateur sports events in China [4] - The Chinese government aims to cultivate world-class sports enterprises and events by 2030, with a target to exceed 7 trillion yuan in the sports industry, indicating a strong potential for sports consumption market growth [4] Group 3 - The Chinese swimming team achieved remarkable success at the Singapore Swimming World Championships, winning a total of 37 medals, including 15 golds, and maintaining the top position in both gold and overall medal counts [6] - The Chinese sports delegation also excelled at the 12th World Games in Chengdu, securing 64 medals, including 36 golds, marking the best performance in the history of China's participation in the event [8] Group 4 - The Chinese badminton team made a significant comeback at the 2025 World Badminton Championships, reaching all five singles finals for the first time in 14 years and winning 2 golds and 3 silvers [11] - The Chinese team also successfully defended their title at the Sudirman Cup, showcasing their dominance in mixed team competitions [11] Group 5 - The announcement by the Chinese Athletics Association to standardize marathon events emphasizes the importance of participant needs, with a guideline stating that at least 90% of slots should be allocated to amateur runners [15] - The establishment of "International Tai Chi Day" by UNESCO highlights the global reach of Tai Chi, with millions of practitioners across over 180 countries [17]

中国网球公开赛荣膺WTA亚太区"年度最佳赛事团队" 图为获奖海报。(中网公司 供图) 2025年是"中国赛季"全面启航的重要一年。作为中国赛季的核心赛事，中网不仅承载着推动体育产业升 级、提升城市国际形象的使命，更致力于打造一场全民参与、全城联动、全球瞩目的体育文化盛事。本 届赛事共吸引来自64个国家和地区的370名顶尖球员参赛，为观众呈现了世界级的网球盛宴。 自2004年创办以来，中网已成为亚洲地区最具影响力、级别最高的综合性网球赛事之一，多年来在赛事 组织、球员服务、观众体验及商业开发等方面持续获得国内外各方好评。此次获奖进一步巩固了中网在 亚太乃至全球网球赛事体系中的重要地位。(完) 来源：中国新闻网 编辑：董文博 中新网北京12月18日电 中国网球公开赛(简称"中网")17日荣膺女子网球选手协会(WTA)亚太区"年度最 佳赛事团队"，成为该奖项设立后的首个获奖赛事。该奖项旨在表彰在亚太地区范围内展现出卓越团队 协作和领导能力与赛事运营水平的赛事组织，标志着中网在赛事组织、服务体验与综合影响力方面再获 国际权威认可。 广告等商务合作，请点击这里 WTA高度评价中网团队在2025年赛事中的表现，指出整个赛 ...

赛事期间，中网在观众规模与商业运营方面实现多项突破：郑钦文复出首秀当日，单日入园人数突破4.5万人次，创历史新高；整个赛期累计入园人数达 36万人，整体票房收入实现8800万元，均刷新赛事纪录。 在"文体商旅"融合发展战略推动下，赛事带动城市消费效应显著，吸引京外观众超18万人、境外观众近1万人前来观赛。观众凭中网票根可享受多条主题 旅游线路及11家公园景区的门票优惠，实现"赛旅融合"。此外，赛事特许商品销售表现亮眼，旗舰店多款联名产品热销，总销售额突破1250万元，达2024 年的1.6倍。 2025年是"中国赛季"全面启航的重要一年。在"体育强国"战略引领下，中网作为中国赛季的核心赛事，不仅承载着推动体育产业升级、提升城市国际形象 的使命，更致力于打造一场全民参与、全城联动、全球瞩目的体育文化盛事。本届赛事共吸引来自64个国家和地区的370名顶尖球员参赛，为观众呈现了 世界级的网球盛宴。 北京商报讯（记者 和岳）北京时间12月17日，中国网球公开赛（简称"中网"）荣膺WTA亚太区"年度最佳赛事团队"，成为该奖项首度颁发后的首个获奖 赛事。该奖项旨在表彰在亚太地区范围内展现出卓越团队协作、领导能力与赛事运营 ...

Core Insights - The Beijing Olympic Center Zone is set to enhance its functionality and quality through the "Action Plan for Accelerating High-Quality Development of the Beijing Olympic Center Zone (2025-2027)" released on December 4, aiming to create a new consumer platform integrating culture, commerce, tourism, sports, and exhibitions [2][5] Group 1: Visitor Statistics and Economic Impact - The Olympic Center Zone received 90.8 million visitors in the first ten months of the year, marking a 16% year-on-year increase [3] - During the National Day holiday, the Asia-Olympic business circle generated revenue of 80.72 million yuan, up 16.6% from the previous year [3] - The "Bird's Nest Starry Night Performance Season" hosted over 50 concerts, attracting more than 2.9 million attendees [3] Group 2: Infrastructure and Facility Upgrades - The plan includes significant upgrades to public areas and venue facilities, focusing on the Olympic Forest Park and the Olympic Tower [4] - The Olympic Tower renovation will allow visitors to access a 246.8-meter high observation deck and experience a food garden and light shows [4] - A comprehensive upgrade of 187,400 square meters of water areas will enhance the night lighting and landscaping around the water system [4] Group 3: Future Development Goals - By 2027, the Olympic Center Zone aims to transform into a must-visit destination for domestic and international tourists, enhancing its historical and governmental functions [5] - The plan outlines a vision for the area to become a vibrant international reception space by 2030, showcasing the capital's characteristics [5] Group 4: Multi-Industry Integration - The Olympic Center Zone spans 11.59 square kilometers and integrates international communication, sports leisure, and cultural exchange [6] - State-owned enterprises within the zone manage 19 large assets, supporting diverse functions and regional consumption vitality [6] Group 5: Event and Activity Planning - The plan aims to host weekly sports events, monthly internationally influential competitions, and over 100 large-scale activities annually, targeting over 5 million attendees [8] - The "Bird's Nest Starry Night Performance Season" plans to host over 60 top concerts in 2026, utilizing advanced stage technologies [9] Group 6: Innovation and Technology Integration - A "Robot Innovation Park" is planned for 2026-2030, focusing on integrating technology into leisure and tourism, enhancing visitor experiences [10][11] - The park will feature various application scenarios, supporting the full cycle from technology validation to market promotion for robotics companies [11]

Core Viewpoint - Beijing is advancing towards becoming an "International Sports City" by leveraging its status as the world's first "Double Olympic City" and enhancing its sports culture and infrastructure [3][5]. Group 1: Sports Infrastructure and Participation - Over the past five years, Beijing has constructed and renovated numerous sports facilities, achieving an average of 3.26 square meters of sports area per person, and hosted nearly 100,000 community sports events with over 36 million participants [3][4]. - The proportion of residents regularly participating in sports activities has exceeded 53%, indicating a growing culture of fitness among the population [3]. Group 2: Youth Sports Development - The city is committed to integrating sports into education, ensuring that youth have access to two hours of comprehensive physical activity daily, and promoting professional training in major sports [4]. - A specialized youth sports event system has been established, including the expansion of the "Hundred Teams Cup" football tournament to involve thousands of participants, enhancing youth engagement in sports [4]. Group 3: Achievements in Competitive Sports - Beijing has achieved significant success in both Winter and Summer Olympics, breaking new ground in winter sports and securing a total of 8 medals at the Paris Olympics [4]. - The establishment of a new youth training system has led to notable achievements, such as the U16 men's football team winning the first gold medal for Beijing at the National Games [4]. Group 4: International Sports Events and Economic Impact - The "Double Olympic 100" event system has been developed, with high-profile events like the China Open Tennis and WTT China Grand Slam generating a record box office of nearly 1.8 billion and attracting over 1.4 million visitors [5]. - The events have achieved over 230 billion online exposures and reached an audience of 1.3 billion, showcasing the city's growing influence as a sports destination [5][6]. Group 5: Future Plans and Development - Beijing is drafting the "15th Five-Year Plan" for the development of an international sports city, focusing on creating a sports event system with international impact and enhancing the integration of sports with cultural and commercial activities [6].

Core Insights - Major events like concerts and sports competitions have become key drivers of tourism consumption during the National Day holiday, transforming from isolated entertainment activities to core attractions for travel [1][4] - The overall travel market has seen a significant increase in both volume and pricing, with average spending per trip rising by 14.6% year-on-year during the holiday [1][2] - The integration of sports events with tourism has created a complete consumption chain, enhancing the economic vitality of cities and extending the holiday consumption cycle [7][8] Travel and Tourism Trends - The National Day holiday saw a more than 30% increase in travel orders on Meituan compared to the previous year, with a trend towards staggered travel patterns [2] - Young consumers, particularly students, have shown a strong presence in domestic air travel, making up nearly 40% of the market during the holiday [2][3] - The number of users purchasing their first international flight tickets increased by 30%, with significant growth among younger demographics [3] Event Impact on Consumption - The China Open and WTT China Grand Slam held during the holiday attracted over 360,000 attendees, with ticket sales reaching 88 million yuan, a 10% increase from last year [4][5] - The Shanghai Rolex Masters saw record ticket sales, with night session tickets selling out in just 36 hours, indicating a surge in spectator interest [5] - Events in cities like Chengdu and Guangzhou have also driven local tourism, with significant increases in hotel bookings and overall consumption [6] Long-term Economic Implications - The relationship between sports events and tourism requires careful balance, as events can both attract visitors and potentially divert them from other attractions [8] - The challenge for non-first-tier cities is to maintain the momentum generated by events, transforming short-term ticket sales into long-term economic benefits [8] - The integration of sports and tourism is seen as a growing market, with opportunities for enhancing visitor experiences through comprehensive cultural and entertainment activities [8]

Core Insights - The "watching and consuming" trend has emerged as a new fashion during the National Day holiday, with various high-level sports events driving economic growth across cities in China [1] Group 1: Event Impact on Local Economy - Major sports events like the Shanghai Rolex Masters and the China Open have significantly boosted local tourism and consumption, transforming transient visitor traffic into sustained economic activity [1][4] - The Shanghai Rolex Masters is expected to attract over 240,000 attendees, with more than 70% coming from outside Shanghai, and around 11% being international visitors, surpassing last year's figures [2][3] Group 2: Financial Performance of Events - The China Open has achieved record ticket sales of over 88 million yuan, a 10% increase from last year, with total consumption during the event reaching 36 million yuan, up 44% year-on-year [4] - The WTT China Grand Slam in Beijing reported direct revenues of approximately 154 million yuan, with ticket sales alone reaching 88 million yuan, marking a 54.3% increase compared to previous events [4] Group 3: Broader Economic Effects - Sports events are not limited to first-tier cities; cities like Chengdu and Hainan are leveraging various competitions to enhance tourism and local consumption through partnerships with attractions and businesses [5][6] - The Chinese government is promoting sports consumption and event-driven economic growth, encouraging cities to host events that can be converted into commercial and tourism opportunities [7]

Core Insights - Sports events are becoming a significant driver of economic growth, transforming spectator engagement into sustained consumer spending [1][7] - The trend of "watching and consuming" during the National Day holiday has gained popularity, with various high-level sports events taking place across major cities [1][2] Group 1: Economic Impact of Sports Events - The Shanghai Rolex Masters is expected to attract over 240,000 spectators, with more than 70% coming from outside Shanghai, and around 11% being international visitors, surpassing last year's figures [3][4] - The China Open has achieved a record ticket sales revenue of 88 million yuan, a 10% increase from last year, with total consumption during the event reaching 36 million yuan, up 44% year-on-year [7] - The WTT China Grand Slam in Beijing generated nearly 154 million yuan in direct revenue, with ticket sales reaching 88 million yuan, marking a 54.3% increase compared to the previous year [7] Group 2: Broader Economic Benefits - Cities like Chengdu and Hainan are leveraging sports events to boost tourism, offering discounts at local attractions and businesses for event ticket holders [8][9] - The Chinese government is promoting the concept of "traveling with events," encouraging cities to host competitions that can be transformed into commercial and tourism opportunities [9] - The State Sports General Administration plans to develop policies to enhance the sports economy, aiming to make events a powerful engine for consumer activation and economic growth [9]