Core Viewpoint - The rise of internet celebrities transitioning to offline performances reflects a significant shift in the entertainment industry, driven by the desire to convert online popularity into real-world engagement and revenue [13][14][47]. Group 1: Industry Trends - The Chinese performance market has seen a notable trend where internet celebrities, previously dominant in short video and live streaming, are now hosting concerts in various venues, from small Livehouses to large theaters and sports arenas [2][13]. - The number of concerts has increased significantly, with July 2023 seeing a total of 278 concerts, a year-on-year growth of 16.3%, although most of these were large-scale events [16][17]. - The emergence of internet celebrities in live performances is reshaping the industry, with many traditional artists facing challenges in ticket sales and audience engagement [14][19]. Group 2: Audience Engagement - The audience at these performances is diverse, including various age groups and demographics, which differs from the typical Livehouse crowd [4][10]. - The interactive nature of these performances, where audience participation is encouraged, has become a defining feature, with fans actively contributing to the show [2][13]. Group 3: Economic Factors - The financial viability of hosting internet celebrity concerts is under scrutiny, as many artists find that income from live performances does not match the profitability of online activities like live streaming and advertising [15][30]. - The cost structure for these performances often favors internet celebrities, as they typically require less elaborate setups compared to traditional musicians, allowing for lower operational costs [28][29]. Group 4: Challenges and Risks - Despite the potential for high ticket sales, many internet celebrities lack the necessary experience and professionalism in live performance, leading to logistical challenges and potential financial losses for promoters [15][34]. - The unpredictability of audience turnout and the risk of negative publicity can significantly impact the success of these events, as seen in cases where performances were poorly attended due to miscommunication or audience backlash [37][46]. Group 5: Future Outlook - The industry is expected to undergo further changes as the market stabilizes, with a focus on professionalizing the live performance sector and ensuring that artists are adequately prepared for the demands of live shows [47]. - There is a growing recognition that while internet celebrity performances may not disappear, the focus will shift towards sustainable practices and long-term artist development rather than short-term gains [46][47].