Core Viewpoint - The rise of internet celebrities transitioning to offline performances reflects a significant shift in the entertainment industry, driven by the desire to convert online popularity into real-world engagement and revenue [13][14][47]. Group 1: Industry Trends - The Chinese performance market has seen a notable trend where internet celebrities, previously dominant in short video and live streaming, are now hosting concerts in various venues, from small Livehouses to large theaters and sports arenas [2][13]. - The number of concerts has increased significantly, with July 2023 seeing a total of 278 concerts, a year-on-year growth of 16.3%, although most of these were large-scale events [16][17]. - The emergence of internet celebrities in live performances is reshaping the industry, with many traditional artists facing challenges in ticket sales and audience engagement [14][19]. Group 2: Audience Engagement - The audience at these performances is diverse, including various age groups and demographics, which differs from the typical Livehouse crowd [4][10]. - The interactive nature of these performances, where audience participation is encouraged, has become a defining feature, with fans actively contributing to the show [2][13]. Group 3: Economic Factors - The financial viability of hosting internet celebrity concerts is under scrutiny, as many artists find that income from live performances does not match the profitability of online activities like live streaming and advertising [15][30]. - The cost structure for these performances often favors internet celebrities, as they typically require less elaborate setups compared to traditional musicians, allowing for lower operational costs [28][29]. Group 4: Challenges and Risks - Despite the potential for high ticket sales, many internet celebrities lack the necessary experience and professionalism in live performance, leading to logistical challenges and potential financial losses for promoters [15][34]. - The unpredictability of audience turnout and the risk of negative publicity can significantly impact the success of these events, as seen in cases where performances were poorly attended due to miscommunication or audience backlash [37][46]. Group 5: Future Outlook - The industry is expected to undergo further changes as the market stabilizes, with a focus on professionalizing the live performance sector and ensuring that artists are adequately prepared for the demands of live shows [47]. - There is a growing recognition that while internet celebrity performances may not disappear, the focus will shift towards sustainable practices and long-term artist development rather than short-term gains [46][47].

办巡演、拍杂志、接广告......谁能想到那艺娜有朝一日会火到这个地步呢？ 最近，那艺娜更是动作频频，一口气官宣了三场音乐节演出：8月31日亮相成都回森音乐节，十一假期还将接连登上广州"超级草莓音乐节"和四川泸州"银 河左岸"的舞台。这一连串的安排，俨然透出一股"即将被正名上位"的势头。 从粉丝的集体狂欢，到越来越多业内人士主动亲临现场体验其演出魅力，再到受邀参加"超级草莓"这样的头部音乐节IP，大众似乎正在逐渐接受这位年近 六十却依然认真搞事业的网络红人兼歌手。 今年，那艺娜的巡演一炮而红，也让市场看到了网红开演唱会的新可能。与此同时，网红演唱会频上热搜时，也不乏负面争议。比如何秋亊，早前就 因"第一篇章"巡演被指抄袭，遭到大量网友批评，抖音粉丝数也从千万级别暴跌至六百多万，这一沉重打击最终迫使他公开致歉。 从何秋亊演唱会涉嫌抄袭，到旺仔小乔因"不露脸"演出引发争议，再到以"油腻"风格走红的田一名成功在上海举办个唱……线下演出市场热度持续攀升， 演唱会成了人人争抢的"香饽饽"，吸引众多网红扎堆入场。 综合粉丝规模与演唱会举办情况来看，网红演唱会的规模往往与其粉丝数量呈正相关。例如，全网粉丝近5000万的刘宇 ...