Group 1 - The company reported a revenue of 1.08 billion yuan and a net profit of 400 million yuan for the first half of 2025, showing a decline year-on-year. The net cash flow from operating activities increased to 722 million yuan [1] - The decline in revenue was primarily due to a decrease of approximately 86.1 million yuan in light asset output business income, while revenue from live performances and e-commerce fees remained stable compared to the previous year. The net profit decrease was attributed to the decline in light asset output income and a 7.98% increase in total operating costs [1] Group 2 - The company is focusing on enhancing its projects, with the Hangzhou project achieving a record of 22 performances in a single day during the May Day holiday. Plans for overall project upgrades in Hangzhou are underway, emphasizing cultural elements and expanding play areas [2] - The Shanghai project turned profitable in the first half of the year, while the Foshan project is set to open in early 2024, showing long-term growth potential despite short-term revenue decline [2] - The company is also enhancing its marketing strategies and optimizing performance across various projects, including the development of new attractions and partnerships with travel agencies [2] Group 3 - The overall visitor structure is becoming more diversified and younger, with stable average spending per visitor. The company plans to distribute a cash dividend of 0.2 yuan per share for 2024, doubling the total cash dividend to 525 million yuan compared to 2023 [3] Group 4 - The company has established a management system for internet celebrities and signed contracts with artists to enhance brand exposure and convert traffic into sales [4] Group 5 - In the first half of the year, the company signed two new light asset projects in Qingdao and Taizhou, with a total order value of 520 million yuan. The company is also exploring international expansion, including a project in Thailand [5] Group 6 - The company is adapting to a rational consumer market by enhancing content, building marketing matrices, and optimizing pricing strategies. The company aims for high-quality development over the next 3-5 years, focusing on project upgrades and international market exploration [6]

Financial Performance - In the first half of 2025, the company achieved revenue of 1.08 billion CNY and a net profit of 400 million CNY, showing a year-on-year decline [2] - The decline in revenue is primarily due to a decrease of approximately 86.1 million CNY in light asset output business income [2] - Operating cash flow increased to 722 million CNY, maintaining growth year-on-year [2] - Total operating costs rose by 7.98% year-on-year, driven by increased advertising and labor costs [2] Strategic Initiatives - The company is focusing on enhancing visitor experience through high-interaction activities and content innovation, including influencer collaborations and high-end family programs [1][2] - A significant upgrade of the Hangzhou project is underway, integrating Song culture with modern elements to create a comprehensive cultural performance kingdom [3][4] - The company plans to expand its offerings with diverse performances and enhance the overall visitor experience [3][4] Market Positioning - The company is targeting key consumer demographics, including families, women, and Gen Z, adapting to the trend of increasing individual and younger visitors [8] - The company maintains a stable pricing strategy, avoiding low-price competition to protect brand integrity [8][9] Future Growth Prospects - The company has signed two new light asset projects in Qingdao and Taizhou, with a total order value of 520 million CNY, expected to open in 2026 and 2028 [12][13] - The company is exploring international expansion opportunities, particularly in Thailand, while considering various investment strategies [13][15] - The company aims to achieve long-term sustainable growth by enhancing performance quality and expanding its market presence [15] Dividend Policy - The planned cash dividend for 2024 is 0.2 CNY per share, with a total cash dividend amount of 525 million CNY, reflecting a 100% increase from 2023 [10]