Financial Performance - In the first half of 2025, the company achieved revenue of 1.08 billion CNY and a net profit of 400 million CNY, showing a year-on-year decline [2] - The decline in revenue is primarily due to a decrease of approximately 86.1 million CNY in light asset output business income [2] - Operating cash flow increased to 722 million CNY, maintaining growth year-on-year [2] - Total operating costs rose by 7.98% year-on-year, driven by increased advertising and labor costs [2] Strategic Initiatives - The company is focusing on enhancing visitor experience through high-interaction activities and content innovation, including influencer collaborations and high-end family programs [1][2] - A significant upgrade of the Hangzhou project is underway, integrating Song culture with modern elements to create a comprehensive cultural performance kingdom [3][4] - The company plans to expand its offerings with diverse performances and enhance the overall visitor experience [3][4] Market Positioning - The company is targeting key consumer demographics, including families, women, and Gen Z, adapting to the trend of increasing individual and younger visitors [8] - The company maintains a stable pricing strategy, avoiding low-price competition to protect brand integrity [8][9] Future Growth Prospects - The company has signed two new light asset projects in Qingdao and Taizhou, with a total order value of 520 million CNY, expected to open in 2026 and 2028 [12][13] - The company is exploring international expansion opportunities, particularly in Thailand, while considering various investment strategies [13][15] - The company aims to achieve long-term sustainable growth by enhancing performance quality and expanding its market presence [15] Dividend Policy - The planned cash dividend for 2024 is 0.2 CNY per share, with a total cash dividend amount of 525 million CNY, reflecting a 100% increase from 2023 [10]