Core Insights - The article discusses the challenges faced by the influencer "Dongbei Yujie" in attempting a comeback after being banned for selling fake products, highlighting a shift in public sentiment towards "problematic influencers" [2][4][8] - The overall influencer economy is experiencing a trust crisis, with audiences becoming increasingly skeptical of influencers' authenticity and motives [9][10] Group 1: Dongbei Yujie's Comeback Attempts - Dongbei Yujie is attempting to return to the public eye after nearly a year of silence, with subtle actions such as deleting posts and collaborating with other influencers, interpreted as trial runs for a comeback [2][3] - Despite her efforts, public response has been largely negative, with many accusing her of trying to manipulate emotions for sympathy and support [3][4] - Following her ban in October 2024 for false advertising, Dongbei Yujie engaged in offline charity activities to improve her image, but these efforts were perceived as attempts to "whitewash" her reputation [4][5] Group 2: Impact on Influencer Economy - The article notes a broader trend where influencers with past controversies, like Dongbei Yujie, are struggling to regain public trust, reflecting a significant shift in consumer attitudes towards influencers [8][9] - The decline in Dongbei Yujie's influence is evident, with her follower count dropping from over 24 million in September 2024 to approximately 17.84 million by August 2025, a loss of over 6 million followers [6][7] - The influencer economy is transitioning from a focus on traffic-driven models to value-driven approaches, emphasizing genuine content and product quality over emotional manipulation [10]

Core Viewpoint - The news highlights a significant trust crisis in the influencer economy, particularly focusing on the popular singer "Wangzai Xiaoqiao" who faced a massive fanbase drop due to controversies surrounding ticket pricing and authenticity of her performances [1]. Group 1: Fanbase and Social Media Impact - "Wangzai Xiaoqiao" experienced a loss of 3.08 million followers from her 23 million fan account on Douyin between July 25-28, with a peak loss of 1.2 million followers in a single day, marking a record for influencer downfall speed [1]. - The singer issued an apology on July 26, acknowledging the criticisms and promising to enhance content review and promote positive values [1]. - Despite the apology, the statement was criticized for having a high plagiarism rate of 97.18%, leading to further backlash from the public [1]. Group 2: Event and Performance Controversies - The planned "masked concert" on August 9 was postponed due to "artist health reasons," with ticket prices ranging from 268 yuan to 968 yuan, which had already faced scrutiny for being perceived as exploiting fans [10]. - The concert was set to feature 90% cover songs and no live performance visibility, raising questions about the authenticity of the event [10]. - A controversy arose regarding the original singer of the song "Nianlun," with "Wangzai Xiaoqiao" asserting a claim that contradicted the established rights of the original artist, leading to public disputes and further damaging her reputation [13][15][17].