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司乘天平上的滴滴
远川研究所· 2025-10-10 13:05
Core Viewpoint - Recent reductions in commission caps by ride-hailing platforms from 29% to 27% have sparked widespread discussion, with Didi's average commission already dropping to 14% in 2024, closely tied to its established support system [2][5][23] Group 1: Commission Structure and Global Context - The commission issue affecting ride-hailing drivers is not unique to China, as Uber's average commission is around 30%, more than double Didi's, with drivers also facing high tax burdens [2] - The global sensitivity around platform commissions stems from the complex operational mechanisms that are not easily understood, impacting both passenger spending and driver income [2][5] - Didi's commission structure reflects a micro-profit business model, where any misstep can lead to losses, despite the perception of high commissions [2][5][28] Group 2: Service Complexity and Cost Structure - The nature of ride-hailing services requires significant technological investment and safety measures, with Didi ranking 23rd in R&D spending among private enterprises in China [5][6] - Didi's operational model has evolved from a traditional intermediary to an ecosystem builder, necessitating a flexible commission system to manage supply and demand effectively [6][26] - The complexity of matching drivers and passengers is likened to a continuous, intricate game, requiring real-time adjustments to maintain service quality [5][11] Group 3: Financial Performance and Profitability - Didi's 2024 annual report indicates a daily average of 33.86 million orders, but the adjusted EBITA margin is only 3.05%, highlighting the challenging nature of the ride-hailing business [18][20] - Compared to global peers like Uber and Grab, which have profit margins around 8%, Didi's profitability is significantly lower, reflecting the tough market conditions [20][22] - The operational costs for Didi in 2024 reached 168.99 billion yuan, primarily for driver payments and insurance, indicating the financial pressures faced by the platform [22][23] Group 4: Safety and Social Responsibility - Didi invests heavily in safety measures, with annual expenditures in the tens of billions to ensure secure rides, which is more complex than in other industries [23][24] - The company has established various social responsibility initiatives, such as the "Didi Care Fund" and educational support programs for drivers' families, enhancing its community engagement [24][25] - Didi's approach to commissions acts as a "reservoir," redistributing funds to maintain a sustainable ecosystem, emphasizing the importance of balancing driver and passenger needs [26][28]