Core Viewpoint - The Central Cyberspace Administration of China is intensifying efforts to address illegal and non-compliant accounts on online trading platforms, aiming to enhance consumer safety and the sustainable development of the platform economy [1][2]. Group 1: Regulatory Actions - The Central Cyberspace Administration has identified various illegal activities, including AI impersonation in live marketing, selling counterfeit goods under the guise of retired military personnel, and fraudulent sales targeting elderly consumers [1]. - A joint directive from the State Administration for Market Regulation and other departments emphasizes the need for improved product and service quality on online trading platforms [2]. Group 2: Future Initiatives - Future efforts will focus on cleaning up illegal and harmful content, particularly in product descriptions and reviews, while increasing the disposal of illegal accounts [3]. - There will be enhancements to content governance rules, including the establishment of a negative list for prohibited goods and services, and improved user reporting channels [3]. - The administration will also work on standardizing the behavior of industry personnel, enhancing legal awareness and professional quality through training [3].

人民财讯12月12日电，市场监管总局等部门发布《关于提升网络交易平台产品和服务质量的指导意 见》，其中提出，治理不正当竞争和价格违法行为。压实平台和平台内经营者公开标示价格信息的法定 义务。依法查处违反明码标价规定、价格欺诈、低价倾销等行为。规范价格比较行为，倡导优质优价。 健全平台补贴行为规则，切实保障平台内经营者自主定价权。治理平台内经营者持续以低于成本价格销 售的恶性竞争行为。 ...