新华社北京12月12日电 题：提升网络交易平台产品和服务质量 市场监管总局等部门部署这些新举 措 新华社记者赵文君 在发展方面"激活力、优供给"，例如支持平台利用数据优势，发展按需生产、以销定产等新型制造 模式，让制造跟着消费走；鼓励平台建立首席质量官制度，引导平台算法逻辑向优质侧重；强化新业态 引导，要求直播电商加强直播营销人员质量管理培训，建立以质量为核心的选品和培训机制，从源头提 升供给质量。 突出技术赋能，指导意见既支持平台运用技术优化消费体验，也鼓励通过大数据、人工智能提升质 量监管的精准度，让技术既服务于创新，也服务于规范。 聚焦新兴业态，针对直播电商这一热门领域，指导意见专门明确了选品机制、培训要求和"黑名 单"制度，既保障新业态健康成长，也守住质量安全底线。 强化协同共治，指导意见不仅明确了监管部门的职责，更注重引导平台、行业协会、消费者组织等 多方参与，形成"政府监管、平台主责、企业自律、社会监督"的良好格局。 在着力解决群众反映集中的问题方面，指导意见提出诸多具有突破性的举措。 确保"买得真"，通过严打假冒伪劣、虚假标注，推行质量安全赋码核验等措施，让消费者在线上也 能买到放心产品，不再担 ...

Core Viewpoint - The article discusses new measures introduced by the Market Regulation Administration and other departments to enhance the quality of products and services on online trading platforms, addressing issues such as product authenticity, service standards, and consumer rights protection. Group 1: New Measures and Their Impact - The guiding opinions aim to create a quality closed loop by connecting the supply side, operation side, regulatory side, and consumer side, facilitating a shift from "scale expansion" to "quality improvement" in platform economy [1] - The measures focus on product innovation and standardized services on the supply side, reinforcing the responsibility of platforms and operators on the operation side, innovating regulatory methods on the regulatory side, and optimizing consumer rights protection on the consumer side [1] Group 2: Key Features of the Guiding Opinions - The opinions emphasize technological empowerment, supporting platforms in using technology to enhance consumer experience and encouraging the use of big data and AI for precise quality regulation [2] - They focus on emerging business models, particularly live commerce, by establishing selection mechanisms, training requirements, and a "blacklist" system to ensure quality and safety [2] - The opinions promote collaborative governance, clarifying the roles of regulatory bodies while encouraging participation from platforms, industry associations, and consumer organizations to create a cooperative regulatory environment [2] Group 3: Addressing Consumer Concerns - The guiding opinions propose measures to ensure product authenticity by cracking down on counterfeit goods and implementing quality safety coding verification, allowing consumers to purchase with confidence [3] - They aim to improve service quality by standardizing online service protocols, enhancing after-sales service, and providing dedicated support for elderly consumers [3] - The opinions establish mechanisms for rapid issue resolution, such as "preliminary reconciliation" and "one-click evidence submission," to facilitate consumer rights protection [3] Group 4: Development and Governance Strategies - In terms of development, the opinions encourage platforms to leverage data advantages for on-demand production and to establish chief quality officer roles to prioritize quality in algorithms [4] - The governance aspect includes introducing a "product digital passport" initiative for quality safety verification and creating a national monitoring platform for proactive risk management [4] - The guiding opinions advocate for a comprehensive approach to quality management, focusing on different requirements for platforms, operators, and live commerce to enhance overall product and service quality [4] Group 5: Specific Requirements for Platforms and Operators - The opinions mandate strict entry and listing audits for platform enterprises, utilizing digital and AI technologies for daily management and making credit regulatory data a key factor in platform operations [5] - For operators within platforms, the opinions require the establishment of a comprehensive quality control system from supplier management to quality traceability and recall [5] - In the live commerce sector, the opinions suggest creating a "quality first" selection mechanism and enhancing the quality training of hosts, along with implementing a blacklist system [5]

Core Viewpoint - The Central Cyberspace Administration of China is intensifying efforts to address illegal and non-compliant accounts on online trading platforms, aiming to enhance consumer safety and the sustainable development of the platform economy [1][2]. Group 1: Regulatory Actions - The Central Cyberspace Administration has identified various illegal activities, including AI impersonation in live marketing, selling counterfeit goods under the guise of retired military personnel, and fraudulent sales targeting elderly consumers [1]. - A joint directive from the State Administration for Market Regulation and other departments emphasizes the need for improved product and service quality on online trading platforms [2]. Group 2: Future Initiatives - Future efforts will focus on cleaning up illegal and harmful content, particularly in product descriptions and reviews, while increasing the disposal of illegal accounts [3]. - There will be enhancements to content governance rules, including the establishment of a negative list for prohibited goods and services, and improved user reporting channels [3]. - The administration will also work on standardizing the behavior of industry personnel, enhancing legal awareness and professional quality through training [3].

Core Viewpoint - The recent "Guiding Opinions on Improving Product and Service Quality of Online Trading Platforms" aims to address quality issues in online transactions and shift the platform economy from "scale expansion" to "quality enhancement" [1] Group 1: Key Highlights of the Guiding Opinions - The document emphasizes the use of technology, encouraging the application of 3D modeling, AR/VR, and big data for improved consumer experience and precise regulation [2] - It focuses on new business models like live commerce, clarifying selection mechanisms, training for hosts, and implementing a "blacklist" system [2] - The guiding opinions promote collaborative governance, defining responsibilities for regulatory bodies while encouraging participation from platforms, industry associations, and consumer organizations [2] Group 2: Specific Measures for Consumer Protection - The document proposes measures to combat counterfeit products and false labeling, implement quality safety verification, and enhance online service standards [2] - It includes establishing rapid dispute resolution channels and promoting mechanisms like "prior reconciliation" and "one-click evidence submission" for consumer rights protection [2] - The core logic of the guiding opinions is to drive development and governance simultaneously, focusing on activating quality supply and enhancing internal quality improvement cycles [2] Group 3: Governance and Regulatory Enhancements - The governance aspect emphasizes strong regulation and fairness, aiming to eliminate obstacles to high-quality development [3] - It introduces a "product digital passport" initiative for quality safety verification in key product areas, creating a full-chain traceability mechanism [3] - The establishment of a national industrial product quality safety monitoring and early warning platform will utilize big data and AI for comprehensive regulation [3]