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爱奇艺10月1日起开放网络故事片分账合作 鼓励新形态创作
Jing Ji Guan Cha Wang· 2025-09-30 09:12
Core Points - Starting from October 1, 2025, iQIYI will officially open revenue-sharing cooperation for online story films, allowing works premiered on iQIYI to earn revenue for up to 180 days through a membership revenue-sharing model [1] - iQIYI has included online story films in its "Liaoyuan Plan," providing up to 10 million yuan in production cost support and a profit-sharing of 47.5% for projects that achieve cooperation [1] - The new revenue-sharing model encourages young filmmakers to actively create online story films, expanding the space for content expression [1] Revenue-Sharing Model - Online story film producers can choose to cooperate with iQIYI in either exclusive or non-exclusive modes, with a revenue-sharing period of 180 days [1] - For exclusive cooperation, revenue is based on a tiered membership viewing duration: - Up to 2 million hours: 1 yuan/hour - Between 2 million and 6 million hours: 2 yuan/hour - Over 6 million hours: 3 yuan/hour - For non-exclusive cooperation, revenue is calculated at a flat rate of 1 yuan/hour without tier differentiation [1][2] "Liaoyuan Plan" Upgrades - On September 15, the National Radio and Television Administration held a seminar on online story film creation, emphasizing the dual attributes of "ideology + market economy" [4] - iQIYI announced comprehensive upgrades to the "Liaoyuan Plan," increasing the production cost cap from 6 million yuan to 10 million yuan, raising the number of projects from 30 to 50, and including online story films in the plan [4] - The plan aims to encourage creators to have greater freedom in producing long films, responding to the call for promoting online story film creation [4] Project Progress - Since the launch of the "Liaoyuan Plan" in April 2025, iQIYI has received over 500 script submissions and engaged over 80 production companies, with 15 projects currently in production [8] - Five projects, including "Puppet Horror," "Nine Dragons Carrying the Knife to Baima," "Unloading Armor," "Laughing at the Sky," and "Scorching Sun Madness," have completed filming and are expected to be released to audiences by the end of 2025 [8]