Core Points - Starting from October 1, 2025, iQIYI will officially open revenue-sharing cooperation for online story films, allowing works premiered on iQIYI to earn revenue for up to 180 days through a membership revenue-sharing model [1] - iQIYI has included online story films in its "Liaoyuan Plan," providing up to 10 million yuan in production cost support and a profit-sharing of 47.5% for projects that achieve cooperation [1] - The new revenue-sharing model encourages young filmmakers to actively create online story films, expanding the space for content expression [1] Revenue-Sharing Model - Online story film producers can choose to cooperate with iQIYI in either exclusive or non-exclusive modes, with a revenue-sharing period of 180 days [1] - For exclusive cooperation, revenue is based on a tiered membership viewing duration: - Up to 2 million hours: 1 yuan/hour - Between 2 million and 6 million hours: 2 yuan/hour - Over 6 million hours: 3 yuan/hour - For non-exclusive cooperation, revenue is calculated at a flat rate of 1 yuan/hour without tier differentiation [1][2] "Liaoyuan Plan" Upgrades - On September 15, the National Radio and Television Administration held a seminar on online story film creation, emphasizing the dual attributes of "ideology + market economy" [4] - iQIYI announced comprehensive upgrades to the "Liaoyuan Plan," increasing the production cost cap from 6 million yuan to 10 million yuan, raising the number of projects from 30 to 50, and including online story films in the plan [4] - The plan aims to encourage creators to have greater freedom in producing long films, responding to the call for promoting online story film creation [4] Project Progress - Since the launch of the "Liaoyuan Plan" in April 2025, iQIYI has received over 500 script submissions and engaged over 80 production companies, with 15 projects currently in production [8] - Five projects, including "Puppet Horror," "Nine Dragons Carrying the Knife to Baima," "Unloading Armor," "Laughing at the Sky," and "Scorching Sun Madness," have completed filming and are expected to be released to audiences by the end of 2025 [8]

Core Insights - The 2025 iJOY Autumn Enjoyment Conference highlighted iQIYI's focus on content IP, showcasing over 400 upcoming projects for 2025-2026, emphasizing innovation and content diversity [1][2] Content Strategy - iQIYI aims to enhance user emotional value through a blend of long and short video content, with a commitment to invest in high-quality productions in the long video sector while expanding its micro-drama offerings [2][5] - The company has achieved significant milestones in content creation, with four long series reaching high popularity and over 20,000 micro-dramas produced, leading the market in self-produced variety shows [5][8] AI Integration - iQIYI is actively integrating AI into its operations, enhancing both B2B and B2C experiences, and has launched AI-powered products to improve user engagement [2][10] - The company announced the "Baudry & iQIYI AI Theater," inviting global creators to submit AI-driven story ideas, with selected teams receiving support for production [10][12] Offline Experience Expansion - iQIYI is expanding its offline presence through IP derivative products and theme parks, with a new park planned in Beijing following successful launches in other cities [4] Diverse Content Development - The company is focusing on a diverse content ecosystem, with strategies to break traditional stereotypes in character portrayal and storytelling, aiming to resonate with a broader audience [5][7] - iQIYI is set to deepen its engagement with various genres, including suspense, mini-series, and reality shows, to cater to diverse viewer preferences [8][9] Marketing and IP Strategy - iQIYI is evolving its marketing strategies to leverage AI for content promotion and user engagement, aiming to maximize the value of its IP through innovative marketing approaches [17][20] - The company is also enhancing its variety show offerings, focusing on both established IPs and new original content to drive viewer interest and engagement [13][14] Multi-Industry Development - iQIYI is diversifying its content across multiple entertainment sectors, including animation, children's programming, documentaries, and sports, to strengthen its content ecosystem [16]