Core Viewpoint - The long drama market is attempting to revive itself through a new revenue-sharing model, but there are significant questions about its suitability and implementation [3][10]. Group 1: Revenue Sharing Model - The revenue-sharing policies from major platforms like Tencent Video, iQIYI, and Youku have been updated, expanding the scope of eligible content significantly [3][4]. - Tencent Video's new policy aims to support top-tier suppliers, while iQIYI's policy expands the revenue-sharing range, indicating a willingness to invest in quality content [4][5]. - The new policies may lead to a "stronger get stronger" scenario, where top projects receive more support, potentially marginalizing lower-tier projects [7][8]. Group 2: Market Dynamics - The industry is witnessing a polarization, with fewer mid-tier production companies able to sustain profitability, leading to concerns about the long-term viability of these companies [8][14]. - The new revenue-sharing model may accelerate market differentiation, favoring high-quality content while putting pressure on lower-quality projects [7][10]. - There is a concern that the focus on quick returns may stifle innovation and lead to a homogenization of content, as slower-paced, innovative projects may struggle to survive [13][17]. Group 3: Future Outlook - The ideal revenue-sharing framework may involve a hybrid model where platforms provide some guarantees to production companies, allowing for shared risks and rewards [17]. - The industry may benefit from adopting a "production-broadcast separation" model, similar to practices in mature markets, but challenges remain due to the current dynamics in the domestic market [17]. - Overall, while the revenue-sharing model presents new opportunities for long dramas, balancing market-driven approaches with content innovation remains a critical challenge for the industry [14][17].

Core Viewpoint - The 2026 China TV Production Industry Conference and the 11th China (Shenzhen) International TV Drama Program Trading Fair will be held on March 13-14 in Shenzhen, focusing on the themes of "National Drama Revitalization and Innovative Breakthrough" [1] Group 1: Event Overview - The conference will analyze successful paths and replicable experiences of representative projects in the industry, providing practical guidance [1] - Multiple trading and communication zones will be created to promote project display and industry service cooperation, achieving a dual-loop of creative exchange and commercial transformation [1] Group 2: Special Features - A special unit titled "Creative Investment Innovation" will focus on the application of artificial intelligence and support for young film and television talents, facilitating the landing of excellent ideas through practical roadshows, platform reviews, and capital connections [1] - International representatives from overseas platforms and procurement agencies will participate in discussions on "Chinese Dramas Going Global," focusing on overseas streaming procurement and copyright exports to promote substantial results in the international dissemination of national dramas [1]

Core Points - Starting from October 1, 2025, iQIYI will officially open revenue-sharing cooperation for online story films, allowing works premiered on iQIYI to earn revenue for up to 180 days through a membership revenue-sharing model [1] - iQIYI has included online story films in its "Liaoyuan Plan," providing up to 10 million yuan in production cost support and a profit-sharing of 47.5% for projects that achieve cooperation [1] - The new revenue-sharing model encourages young filmmakers to actively create online story films, expanding the space for content expression [1] Revenue-Sharing Model - Online story film producers can choose to cooperate with iQIYI in either exclusive or non-exclusive modes, with a revenue-sharing period of 180 days [1] - For exclusive cooperation, revenue is based on a tiered membership viewing duration: - Up to 2 million hours: 1 yuan/hour - Between 2 million and 6 million hours: 2 yuan/hour - Over 6 million hours: 3 yuan/hour - For non-exclusive cooperation, revenue is calculated at a flat rate of 1 yuan/hour without tier differentiation [1][2] "Liaoyuan Plan" Upgrades - On September 15, the National Radio and Television Administration held a seminar on online story film creation, emphasizing the dual attributes of "ideology + market economy" [4] - iQIYI announced comprehensive upgrades to the "Liaoyuan Plan," increasing the production cost cap from 6 million yuan to 10 million yuan, raising the number of projects from 30 to 50, and including online story films in the plan [4] - The plan aims to encourage creators to have greater freedom in producing long films, responding to the call for promoting online story film creation [4] Project Progress - Since the launch of the "Liaoyuan Plan" in April 2025, iQIYI has received over 500 script submissions and engaged over 80 production companies, with 15 projects currently in production [8] - Five projects, including "Puppet Horror," "Nine Dragons Carrying the Knife to Baima," "Unloading Armor," "Laughing at the Sky," and "Scorching Sun Madness," have completed filming and are expected to be released to audiences by the end of 2025 [8]

Core Insights - The 2025 iJOY Autumn Enjoyment Conference highlighted iQIYI's focus on content IP, showcasing over 400 upcoming projects for 2025-2026, emphasizing innovation and content diversity [1][2] Content Strategy - iQIYI aims to enhance user emotional value through a blend of long and short video content, with a commitment to invest in high-quality productions in the long video sector while expanding its micro-drama offerings [2][5] - The company has achieved significant milestones in content creation, with four long series reaching high popularity and over 20,000 micro-dramas produced, leading the market in self-produced variety shows [5][8] AI Integration - iQIYI is actively integrating AI into its operations, enhancing both B2B and B2C experiences, and has launched AI-powered products to improve user engagement [2][10] - The company announced the "Baudry & iQIYI AI Theater," inviting global creators to submit AI-driven story ideas, with selected teams receiving support for production [10][12] Offline Experience Expansion - iQIYI is expanding its offline presence through IP derivative products and theme parks, with a new park planned in Beijing following successful launches in other cities [4] Diverse Content Development - The company is focusing on a diverse content ecosystem, with strategies to break traditional stereotypes in character portrayal and storytelling, aiming to resonate with a broader audience [5][7] - iQIYI is set to deepen its engagement with various genres, including suspense, mini-series, and reality shows, to cater to diverse viewer preferences [8][9] Marketing and IP Strategy - iQIYI is evolving its marketing strategies to leverage AI for content promotion and user engagement, aiming to maximize the value of its IP through innovative marketing approaches [17][20] - The company is also enhancing its variety show offerings, focusing on both established IPs and new original content to drive viewer interest and engagement [13][14] Multi-Industry Development - iQIYI is diversifying its content across multiple entertainment sectors, including animation, children's programming, documentaries, and sports, to strengthen its content ecosystem [16]