Group 1 - The Qinghai Provincial Market Supervision Administration has launched a special action to rectify the chaos in the live-streaming e-commerce sector, aiming to regulate business practices and protect consumer rights [1] - The action focuses on three major issues: incomplete qualifications of business entities, non-compliance in information disclosure, and fraudulent claims regarding ordinary food products being marketed as health products or medicines [1][2] - Over 1,600 live-streaming hosts have been monitored, with 5 hosts interviewed, 10 administrative guidance sessions conducted, and 12 suspected illegal leads effectively handled [1] Group 2 - The regulatory efforts utilize technology for dynamic monitoring of live-streaming platforms and rooms, particularly focusing on high-risk categories such as food, health products, and crafts [2] - The initiative includes a closed-loop management system for monitoring, which involves discovering violations, transferring leads, initiating investigations, and public exposure of issues [2] - Consumer complaint channels have been established to address prominent issues raised by the public, enhancing the effectiveness of the regulatory actions [2]