Group 1 - The 9th China-South Asia Expo is being held in Kunming, Yunnan, featuring 388 booths from Southeast Asian exhibitors, including countries like Malaysia, Singapore, Cambodia, Vietnam, Laos, Thailand, and Myanmar [1][3] - Thai merchants have observed regional consumption differences in China, with Guangxi customers preferring herbal scrubs and Yunnan customers favoring herbal soaps, attributing this to climate variations [1][3] - The expo serves as a platform for Southeast Asian businesses to understand and adapt to the diverse consumption habits in China, which has a population of 1.4 billion [3] Group 2 - The demand for agarwood products is rising in China, with Vietnamese agarwood accounting for over 80% of China's agarwood imports, indicating a significant market opportunity for Southeast Asian suppliers [3][5] - Laotian merchants are capitalizing on the popularity of ancient tree teas in China, showcasing new products like Laotian red and white teas at the expo, which are sourced from high-altitude ancient tea trees [5] - The increasing digitization and online shopping habits in China are prompting Southeast Asian merchants to shift their sales strategies, with a focus on collaborating with Chinese e-commerce platforms to expand their market reach [5]