Core Viewpoint - The National Market Supervision Administration has drafted regulations to clarify the responsibilities of third-party platforms and online food service providers regarding food safety, aiming to prevent issues like "ghost takeout" [2][5] Group 1: Responsibilities of Platforms and Providers - The regulations emphasize the need for platforms to conduct on-site inspections of new food service providers and maintain records of these inspections [2] - Platforms must ensure that food service providers implement "Internet + Bright Kitchen" standards before they can engage in online transactions [2] - The regulations also address the issue of false advertising by requiring platforms to label providers that do not offer dine-in services with a "no dine-in" mark [3][5] Group 2: Consumer Behavior and Market Impact - Consumers often rely on the presence of dine-in services to gauge the quality of food providers, as a busy restaurant typically indicates good reputation [4] - The prevalence of false advertising, where providers misrepresent their dine-in status, can mislead consumers and affect their purchasing decisions [4][5] - The new regulations aim to rectify these misleading practices and promote responsible advertising among food service providers [5]

此番规定就平台责任方面着墨颇多。比如，平台提供者应当对新入网餐饮服务提供者的经营资质进行实 地审查，留存实地审查记录备查；还要对入网餐饮服务提供者的"互联网+明厨亮灶"进行审查，未实 现"互联网+明厨亮灶"的不得上线交易。此外，在诸多规定中，最有话题性的当数堂食标识问题。 规定要求平台提供者在平台餐饮服务提供者列表页面首页以及不提供堂食服务的入网餐饮服务提供者 （以下简称无堂食外卖提供者）主页加注"无堂食"标识。该规定与食品安全无关，从违规所产生的后果 来看，对消费者构成的伤害似乎也不大，但还是引发了外界广泛关注，这其实与近来曝光的外卖乱象有 关。 国家市场监管总局近日起草《网络餐饮服务第三方平台提供者和入网餐饮服务提供者落实食品安全主体 责任监督管理规定（征求意见稿）》，拟通过明确平台与第三方机构、入网餐饮服务提供者及委托配送 单位在食品安全上的责权边界，细化平台在入网餐饮服务提供者经营资质审核、日常监测抽查以及信息 公示等方面的要求，有效防止"幽灵外卖"现象。 让外卖商家遵守相应的服务规范，一靠自律，二靠他律。自律不难理解，诚实经营、守信服务，当属本 分。比如，规定要求商家取餐地址与经营资质载明的经营场所 ...

Core Viewpoint - The National Market Supervision Administration has drafted regulations to clarify the responsibilities and boundaries of third-party platforms and food service providers in ensuring food safety, aiming to prevent issues like "ghost takeout" [1] Group 1: Regulatory Changes - The proposed regulations require platforms to label food service providers that do not offer dine-in services with a "no dine-in" mark on their main page, addressing the issue of misleading promotions [1] - The regulations emphasize the need for platforms to conduct qualification reviews, regular monitoring, and information disclosure regarding food service providers [1] Group 2: Consumer Behavior and Misleading Promotions - Many consumers rely on the presence of dine-in services as an indicator of a restaurant's quality, leading to potential deception when restaurants falsely advertise their popularity [2] - The practice of using misleading images or AI-generated content to create a false impression of dine-in traffic manipulates consumer psychology and can lead to dissatisfaction when the actual service does not meet expectations [2] Group 3: Industry Implications - The increase in restaurants that only offer takeout highlights the need for clear advertising practices to avoid false claims, indicating a shift in the industry towards more stringent regulations [3] - The regulations serve as a reminder to platforms and businesses that they must uphold their responsibilities even without direct consumer interaction [3]