Core Viewpoint - The National Market Supervision Administration has drafted regulations to clarify the responsibilities of third-party platforms and online food service providers regarding food safety, aiming to prevent issues like "ghost takeout" [2][5] Group 1: Responsibilities of Platforms and Providers - The regulations emphasize the need for platforms to conduct on-site inspections of new food service providers and maintain records of these inspections [2] - Platforms must ensure that food service providers implement "Internet + Bright Kitchen" standards before they can engage in online transactions [2] - The regulations also address the issue of false advertising by requiring platforms to label providers that do not offer dine-in services with a "no dine-in" mark [3][5] Group 2: Consumer Behavior and Market Impact - Consumers often rely on the presence of dine-in services to gauge the quality of food providers, as a busy restaurant typically indicates good reputation [4] - The prevalence of false advertising, where providers misrepresent their dine-in status, can mislead consumers and affect their purchasing decisions [4][5] - The new regulations aim to rectify these misleading practices and promote responsible advertising among food service providers [5]

Core Viewpoint - The National Market Supervision Administration has drafted regulations to clarify the responsibilities of third-party platforms and food service providers in ensuring food safety, aiming to prevent issues like "ghost takeout" [1][2] Group 1: Responsibilities of Platforms and Providers - The regulations emphasize the need for platforms to conduct on-site inspections of new food service providers and maintain records of these inspections [1] - Platforms must ensure that food service providers implement "Internet + Bright Kitchen" practices before they can engage in transactions on the platform [1] - The regulations require platforms to label providers that do not offer dine-in services, which addresses consumer confusion and promotes transparency [2][3] Group 2: Consumer Behavior and Market Dynamics - Consumers often rely on the presence of dine-in customers as an indicator of food quality, influencing their decision to order takeout [2][3] - The prevalence of false advertising by some providers, who misrepresent their dine-in status, manipulates consumer perceptions and can lead to dissatisfaction [3] - The regulations aim to address these deceptive practices and reinforce the responsibilities of both platforms and providers to maintain consumer trust [3] Group 3: Regulatory Impact and Industry Development - The introduction of these regulations is seen as a targeted response to the growing issues within the online food service industry, promoting a healthier development environment [3] - Clear penalties for non-compliance are outlined, reinforcing the importance of adherence to these new standards [3]

Core Viewpoint - The National Market Supervision Administration has drafted regulations to clarify the responsibilities and boundaries of third-party platforms and food service providers in ensuring food safety, aiming to prevent issues like "ghost takeout" [1] Group 1: Regulatory Changes - The proposed regulations require platforms to label food service providers that do not offer dine-in services with a "no dine-in" mark on their main page, addressing the issue of misleading promotions [1] - The regulations emphasize the need for platforms to conduct qualification reviews, regular monitoring, and information disclosure regarding food service providers [1] Group 2: Consumer Behavior and Misleading Promotions - Many consumers rely on the presence of dine-in services as an indicator of a restaurant's quality, leading to potential deception when restaurants falsely advertise their popularity [2] - The practice of using misleading images or AI-generated content to create a false impression of dine-in traffic manipulates consumer psychology and can lead to dissatisfaction when the actual service does not meet expectations [2] Group 3: Industry Implications - The increase in restaurants that only offer takeout highlights the need for clear advertising practices to avoid false claims, indicating a shift in the industry towards more stringent regulations [3] - The regulations serve as a reminder to platforms and businesses that they must uphold their responsibilities even without direct consumer interaction [3]