Core Viewpoint - The article highlights the widespread issue of difficulties in returning products purchased online, particularly focusing on the legal implications of merchants' return policies and consumer rights in the context of e-commerce [1] Group 1: Consumer Rights and E-commerce - Consumers have reported challenges with merchants refusing to honor the seven-day no-reason return policy, citing reasons such as "product unsealed" or "product activated" [1] - Some merchants explicitly state on product pages that the seven-day no-reason return policy does not apply, raising questions about the legality of such clauses [1] Group 2: Case Study - A specific case is presented involving a consumer, Ms. Hu from Wuhan, who purchased a bag for 7060 yuan and faced difficulties in returning it due to discrepancies between the received product and the displayed product [1] - The merchant denied the return request, claiming the issue was not a quality problem but rather a special leather effect, leading Ms. Hu to pursue legal action against the merchant and the platform in the Beijing Internet Court [1]