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巴黎世家发布新创意总监首支广告,GARCON BY GARCON首开线下店|是日美好事物
Xin Lang Cai Jing· 2025-11-17 01:50
Group 1: Balenciaga's New Campaign - Balenciaga has launched its first brand advertisement featuring creative director Pierpaolo Piccioli, showcasing a new female image that embodies strength and composure [1][2] - The advertisement captures moments of confidence and elegance with models Zhang Xiaofei, Yang Chaoyue, and Roh Yoon Seo in Piccioli's designs, emphasizing the philosophy of "beauty as emotion" [2][3] - The campaign aims to revive two classic symbols of the brand, the Rodeo and Le City handbags, representing a blend of practicality and refined charm [2][3] Group 2: GARCON BY GARCON's First Store - GARCON BY GARCON has opened its first offline store in Shanghai, designed by architect Guo Liao Hui, inspired by traditional Chinese architecture [8][9] - The store, named "HOME SWEET HOME," features a dialogue with Chinese traditional culture through its design and decor, showcasing a range of clothing and lifestyle products [8][9] Group 3: ARKET's New Flagship Store - ARKET has unveiled a new flagship store in Shanghai, marking its fifth location in China, with a design collaboration with Frank Chou that merges traditional and modern Chinese aesthetics [13][14] - The store offers a selection of men's, women's, and children's clothing, as well as home goods, emphasizing practicality and timeless fashion [14] Group 4: FILA's New Down Jacket Series - FILA has launched the "4810凌峰鹅绒" down jacket series, featuring a three-layer protection system designed for extreme cold environments [19][20] - The series includes high-quality materials and design elements that enhance functionality and comfort, suitable for temperatures as low as -25°C [19][20] Group 5: Li-Ning's Collaboration with Pokémon - Li-Ning has introduced a collaboration with Pokémon, creatively reimagining several classic shoe models with popular characters [24][25] - The designs incorporate elements from characters like Pikachu and Eevee, blending nostalgia with modern footwear technology [24][25] Group 6: Aesop's Seasonal Gift Boxes - Aesop has launched a seasonal gift box series themed "Fragrance in Abundance," offering a variety of options for different gifting needs [34] - The gift boxes feature unique designs inspired by everyday objects and are made from eco-friendly materials, reflecting Aesop's commitment to design excellence [34]