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簪花与拜拜,重新发现泉州 | 未来预想图城市系列 mook 上新
第一财经· 2025-09-23 02:18
以下文章来源于未来预想图 ,作者邢梦妮 未来预想图 . 商业视角分析生活方式 # mook 上新 发现没有?把"特种兵"和"速食旅行"挂在嘴边的人变少了。有人玩了《黑神话:悟空》,会因为好奇背 后渊源而走访山西古迹。随着流量散去,人们的需求不再局限于打卡,大家想听更多故事,发掘更多秘 密。 2024 年,当一个个网红城市"冒头",我们推出了一个新项目:未来预想图城市系列 mook。同时问世 的,还有《重新发现景德镇》。这也成为第一财经 IP"重新发现中国"的缘起。 比起仅仅寻找旅行工具书或者学术调查,这个系列可能会给你一系列更深层次的探索线索。 除了短期旅 途拜访时需要的 city walk 清单,我们更希望为大家提供成熟的认识城市的方法论 :通过 10 个关键词, 呈现一座城市的历史脉络、文化风俗、经济生活,分析这里与品牌价值有关的各种表现,找到这座城市 传统性与现代性的连接点——这也是它在目前"千篇一律"的城市面貌之下特有的自身魅力。 时隔 1 年零 6 个月,未来预想图的脚步停在了泉州。2024 年夏天,我们在泉州驻地考察采访两个月,为 你带来这本 《簪花与拜拜:重新发现泉州》 。 在正式开始聊这本书之 ...
消费新观察|百年茶馆生出业态“新枝”
Yang Guang Wang· 2025-06-22 07:26
Core Viewpoint - The transformation of Peng Town showcases the integration of traditional consumption with modern business, highlighted by the thriving tea culture and the emergence of diverse new businesses [1][2][3] Group 1: Traditional Tea Culture - The historical significance of the Guanyinge Old Teahouse, established during the Ming Dynasty, remains a central attraction for both locals and tourists [1] - The number of teahouses in Peng Town has increased from two over 30 years ago to over 100 today, indicating a significant growth in traditional tea consumption [2] Group 2: Modern Business Integration - The influx of young consumers and tourists has revitalized the old teahouse, leading to a surge in business for nearby establishments, including a coffee shop that combines leisure and cultural exchange [2] - New businesses, such as a coffee shop and a handmade craft store, have been established in response to the growing interest in cultural and artisanal products among younger demographics [2][3] Group 3: Ecological Development of the Old Street - The unique ecosystem of Peng Town's old street is characterized by the coexistence of traditional teahouses and diverse new businesses, creating a vibrant commercial atmosphere [3] - Local government efforts have led to the introduction of 155 new businesses across various sectors, including coffee, cultural creativity, and traditional clothing, while preserving the essence of traditional trades [3]
匠心独运创新创造(现场评论) ——写好人文经济学的大文章②
Ren Min Ri Bao· 2025-06-10 21:59
Group 1 - The core idea emphasizes the importance of cultural innovation in revitalizing historical cities like Huangshan, blending traditional culture with modern tourism experiences to attract visitors [1][2]. - The success of a cultural creative store in the ancient city of Huizhou demonstrates that unique local cultural resources, when creatively expressed, can lead to successful business models, moving away from generic offerings [1]. - The integration of modern technology, such as light shows in ancient villages, must be done thoughtfully to preserve the historical ambiance while enhancing visitor experiences [2]. Group 2 - The relationship between culture and economy is highlighted as interdependent, suggesting that cultural richness can drive economic growth in tourism [3]. - The example of a pizza shop in Huangshan, which creatively combines local flavors with international cuisine, illustrates how cultural exchange can lead to innovative business opportunities [2].