Group 1: Balenciaga's New Campaign - Balenciaga has launched its first brand advertisement featuring creative director Pierpaolo Piccioli, showcasing a new female image that embodies strength and composure [1][2] - The advertisement captures moments of confidence and elegance with models Zhang Xiaofei, Yang Chaoyue, and Roh Yoon Seo in Piccioli's designs, emphasizing the philosophy of "beauty as emotion" [2][3] - The campaign aims to revive two classic symbols of the brand, the Rodeo and Le City handbags, representing a blend of practicality and refined charm [2][3] Group 2: GARCON BY GARCON's First Store - GARCON BY GARCON has opened its first offline store in Shanghai, designed by architect Guo Liao Hui, inspired by traditional Chinese architecture [8][9] - The store, named "HOME SWEET HOME," features a dialogue with Chinese traditional culture through its design and decor, showcasing a range of clothing and lifestyle products [8][9] Group 3: ARKET's New Flagship Store - ARKET has unveiled a new flagship store in Shanghai, marking its fifth location in China, with a design collaboration with Frank Chou that merges traditional and modern Chinese aesthetics [13][14] - The store offers a selection of men's, women's, and children's clothing, as well as home goods, emphasizing practicality and timeless fashion [14] Group 4: FILA's New Down Jacket Series - FILA has launched the "4810凌峰鹅绒" down jacket series, featuring a three-layer protection system designed for extreme cold environments [19][20] - The series includes high-quality materials and design elements that enhance functionality and comfort, suitable for temperatures as low as -25°C [19][20] Group 5: Li-Ning's Collaboration with Pokémon - Li-Ning has introduced a collaboration with Pokémon, creatively reimagining several classic shoe models with popular characters [24][25] - The designs incorporate elements from characters like Pikachu and Eevee, blending nostalgia with modern footwear technology [24][25] Group 6: Aesop's Seasonal Gift Boxes - Aesop has launched a seasonal gift box series themed "Fragrance in Abundance," offering a variety of options for different gifting needs [34] - The gift boxes feature unique designs inspired by everyday objects and are made from eco-friendly materials, reflecting Aesop's commitment to design excellence [34]

第二类，是心怀文艺情怀的理想主义者。他们无比怀念传统市集的热闹喧嚣，以及人与人之间那份真诚的交流和互动，觉得冰冷的屏幕隔绝了人情味。 第三类，是部分感受到巨大竞争压力的实体商家。在数字化浪潮的冲击下，他们面临着客源流失、经营成本上升等诸多挑战，因此希望能够削弱线上渠道的 影响力。 夕阳西下，我结束了一天的工作，踏着熟悉的街道往家走。刚拐进小区门口那条老街，就看到一群老街坊围在一个小摊前，谈笑风生。走近一看，原来是热 心的李叔，只见他手舞足蹈，声情并茂地说道："现在这些年轻人啊，真是离了外卖就不能活，什么都网上买，你看把咱这市场都搞得冷冷清清的。我说 啊，得管管这些平台，还是得让大家多来实体店逛逛，找回点儿人间烟火气！" 李叔的话，引起了我的沉思。其实，类似的声音在社交媒体上并不鲜见，总有人认为数字经济正在"蚕食"我们的传统生活。那么，究竟是谁在呼吁"取缔外 卖，关闭电商"？他们的担忧，又是否真的站得住脚呢？ 让我们先来看一组数据。根据中国电子商务研究中心的最新统计，截至2025年第二季度，我国网络零售市场规模已经突破了惊人的14.5万亿元，同比增长高 达13.2%。外卖平台的活跃用户数量更是达到了8.5亿，日 ...

Core Viewpoint - Gyeongju, located in southeastern South Korea, is a historical city known for its rich cultural heritage and modern technological advancements, symbolizing the blend of tradition and innovation in Korea [1] Group 1: Historical Significance - Gyeongju served as the capital of the Silla Dynasty from 57 BC to 935 AD, leaving behind numerous historical relics and cultural heritage [1] - The city is referred to as a "museum without a roof," highlighting its extensive historical significance [1] Group 2: Cultural Exchange - Gyeongju has a history of friendly exchanges with China, exemplified by stories such as the Silla prince Kim Jiao's journey to China and Choi Chi-won studying in Tang Dynasty [1] - The city represents a historical witness to Sino-Korean friendship [1] Group 3: Modern Development - Gyeongju is not only a historical city but also a hub for advanced technology industries, earning the title of "the city that best represents Korea" [1] - The city has recently revitalized by integrating traditional and modern elements, showcasing new vitality [1]

以下文章来源于未来预想图 ，作者邢梦妮 未来预想图 . 商业视角分析生活方式 # mook 上新 发现没有？把"特种兵"和"速食旅行"挂在嘴边的人变少了。有人玩了《黑神话：悟空》，会因为好奇背 后渊源而走访山西古迹。随着流量散去，人们的需求不再局限于打卡，大家想听更多故事，发掘更多秘 密。 2024 年，当一个个网红城市"冒头"，我们推出了一个新项目：未来预想图城市系列 mook。同时问世 的，还有《重新发现景德镇》。这也成为第一财经 IP"重新发现中国"的缘起。 比起仅仅寻找旅行工具书或者学术调查，这个系列可能会给你一系列更深层次的探索线索。 除了短期旅 途拜访时需要的 city walk 清单，我们更希望为大家提供成熟的认识城市的方法论 ：通过 10 个关键词， 呈现一座城市的历史脉络、文化风俗、经济生活，分析这里与品牌价值有关的各种表现，找到这座城市 传统性与现代性的连接点——这也是它在目前"千篇一律"的城市面貌之下特有的自身魅力。 时隔 1 年零 6 个月，未来预想图的脚步停在了泉州。2024 年夏天，我们在泉州驻地考察采访两个月，为 你带来这本 《簪花与拜拜：重新发现泉州》 。 在正式开始聊这本书之 ...

Core Viewpoint - The transformation of Peng Town showcases the integration of traditional consumption with modern business, highlighted by the thriving tea culture and the emergence of diverse new businesses [1][2][3] Group 1: Traditional Tea Culture - The historical significance of the Guanyinge Old Teahouse, established during the Ming Dynasty, remains a central attraction for both locals and tourists [1] - The number of teahouses in Peng Town has increased from two over 30 years ago to over 100 today, indicating a significant growth in traditional tea consumption [2] Group 2: Modern Business Integration - The influx of young consumers and tourists has revitalized the old teahouse, leading to a surge in business for nearby establishments, including a coffee shop that combines leisure and cultural exchange [2] - New businesses, such as a coffee shop and a handmade craft store, have been established in response to the growing interest in cultural and artisanal products among younger demographics [2][3] Group 3: Ecological Development of the Old Street - The unique ecosystem of Peng Town's old street is characterized by the coexistence of traditional teahouses and diverse new businesses, creating a vibrant commercial atmosphere [3] - Local government efforts have led to the introduction of 155 new businesses across various sectors, including coffee, cultural creativity, and traditional clothing, while preserving the essence of traditional trades [3]

Group 1 - The core idea emphasizes the importance of cultural innovation in revitalizing historical cities like Huangshan, blending traditional culture with modern tourism experiences to attract visitors [1][2]. - The success of a cultural creative store in the ancient city of Huizhou demonstrates that unique local cultural resources, when creatively expressed, can lead to successful business models, moving away from generic offerings [1]. - The integration of modern technology, such as light shows in ancient villages, must be done thoughtfully to preserve the historical ambiance while enhancing visitor experiences [2]. Group 2 - The relationship between culture and economy is highlighted as interdependent, suggesting that cultural richness can drive economic growth in tourism [3]. - The example of a pizza shop in Huangshan, which creatively combines local flavors with international cuisine, illustrates how cultural exchange can lead to innovative business opportunities [2].