周庄/文 打开冰雪市场，FILA是认真的。 日前，2025国际雪联自由式滑雪空中技巧世界杯在张家口崇礼云顶滑雪公园正式收官。世界级运动员云顶相聚，上演冰雪的巅峰对决。赛事期 间，运动时尚品牌FILA正式发布搭载最新"FILA 4810凌峰科技"的中国自由式滑雪空中技巧国家队全新比赛服。 在本届世界杯，中国国家队员也身着采用该全新科技加持的比赛服，一举包揽女子项目、男子项目及混合团体项目奖牌共计三金三银一铜，进 一步验证了该科技装备在高强度竞赛环境中的卓越表现。 这只是FILA发力冰雪经济的一部分。 冰雪路线 "FILA 4810凌峰科技"是此次发布的核心，其命名既致敬了欧洲阿尔卑斯山脉最高峰勃朗峰的海拔高度，也凝练了FILA专业冰雪装备的研发目 标——"凌峰而上，再造新高"，即向极限持续精进，不断再造兼具装备性能与时尚美学的穿着体验新高点。 "凌峰而上，再造新高" 正是基于自由式滑雪空中技巧中国国家队在极寒高速的竞技环境中的真实需求，FILA设计团队与国家队共同研发推出全新3.0比赛服。该比赛 服代表了"FILA 4810凌峰科技"这一面向顶级竞技场景的系统性科技解决方案的最高技术水准。 相较2022年冬奥版 ...

Group 1: Balenciaga's New Campaign - Balenciaga has launched its first brand advertisement featuring creative director Pierpaolo Piccioli, showcasing a new female image that embodies strength and composure [1][2] - The advertisement captures moments of confidence and elegance with models Zhang Xiaofei, Yang Chaoyue, and Roh Yoon Seo in Piccioli's designs, emphasizing the philosophy of "beauty as emotion" [2][3] - The campaign aims to revive two classic symbols of the brand, the Rodeo and Le City handbags, representing a blend of practicality and refined charm [2][3] Group 2: GARCON BY GARCON's First Store - GARCON BY GARCON has opened its first offline store in Shanghai, designed by architect Guo Liao Hui, inspired by traditional Chinese architecture [8][9] - The store, named "HOME SWEET HOME," features a dialogue with Chinese traditional culture through its design and decor, showcasing a range of clothing and lifestyle products [8][9] Group 3: ARKET's New Flagship Store - ARKET has unveiled a new flagship store in Shanghai, marking its fifth location in China, with a design collaboration with Frank Chou that merges traditional and modern Chinese aesthetics [13][14] - The store offers a selection of men's, women's, and children's clothing, as well as home goods, emphasizing practicality and timeless fashion [14] Group 4: FILA's New Down Jacket Series - FILA has launched the "4810凌峰鹅绒" down jacket series, featuring a three-layer protection system designed for extreme cold environments [19][20] - The series includes high-quality materials and design elements that enhance functionality and comfort, suitable for temperatures as low as -25°C [19][20] Group 5: Li-Ning's Collaboration with Pokémon - Li-Ning has introduced a collaboration with Pokémon, creatively reimagining several classic shoe models with popular characters [24][25] - The designs incorporate elements from characters like Pikachu and Eevee, blending nostalgia with modern footwear technology [24][25] Group 6: Aesop's Seasonal Gift Boxes - Aesop has launched a seasonal gift box series themed "Fragrance in Abundance," offering a variety of options for different gifting needs [34] - The gift boxes feature unique designs inspired by everyday objects and are made from eco-friendly materials, reflecting Aesop's commitment to design excellence [34]

Core Viewpoint - FILA has launched the new "4810 Lingfeng Goose Down" series of down jackets, marking a significant product in the "FILA 4810 series" that emphasizes Italian craftsmanship and innovative technology for comprehensive protection in snowy environments [1] Group 1: Product Features - The "4810 Lingfeng Goose Down" series utilizes "4810 Lingfeng Extreme Protection Technology," which consists of a three-tiered protection system: outer layer defense, middle layer stabilization, and inner layer thermal locking [1] - The outer layer features PERTEX® Quantum high-end outdoor lightweight protective fabric, establishing a strong defense foundation [1] - The middle layer employs RDS-certified high-loft goose down filling to maintain internal microclimate stability [1] - The inner layer incorporates innovative far-infrared heating lining for consistent internal temperature maintenance [1]