美团国际化战略
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美团,核心管理层调整
财联社· 2025-10-21 12:08
Core Insights - Meituan's CEO Wang Xing announced personnel adjustments in the company's core decision-making team, expanding the S-team to include new members from the new business sectors, indicating a strategic shift towards growth in these areas [1][3] Group 1: Leadership Changes - The addition of Xiao Fei and Qiu Guangyu to the S-team reflects a significant increase in the influence of new business sectors within Meituan's management structure, aiming to open new growth avenues amid slowing core local business growth [1][3] - Xiao Fei, a long-time Meituan employee, has been promoted to oversee the hardware and software services sector, showcasing the company's commitment to internal talent development [1][2] - Qiu Guangyu's rapid ascent, having built an international team and expanded services in multiple countries within a year, highlights Meituan's focus on internationalization as a core strategy [2][4] Group 2: Strategic Focus - Meituan's current business structure is divided into core local commerce and new business sectors, with the recent appointments forming a strategic triangle that emphasizes the importance of both areas [3][4] - The promotions of Xiao Fei and Qiu Guangyu signal Meituan's dual focus on stabilizing its domestic market while aggressively pursuing international expansion, particularly in the Middle East and potentially other regions like Brazil [4]
美团国际化业务Keeta上线卡塔尔,7月底已拓展至沙特20城
Bei Ke Cai Jing· 2025-08-20 06:43
7月底,Keeta在沙特完成服务范围进一步拓展,在原本9个核心城市的基础上,新增覆盖11个城市,实 现在20个城市提供服务,基本完成全域覆盖。 编辑 李严 Keeta方面表示,基于在沙特的良好进展,选择卡塔尔作为中东第二站。卡塔尔是世界上人均GDP(国 内生产总值)最高的经济体之一,其外卖市场具有巨大增长潜力。Keeta致力于为卡塔尔用户提供更好 的外卖服务体验,助力当地餐饮商户、骑手等合作伙伴健康发展,并为当地数字经济增长作出贡献。目 前在多哈,Keeta已支持麦当劳、快乐蜂、星巴克等多家品牌外卖下单。 自2024年9月正式进入沙特,Keeta收获越来越多本土用户青睐,并为当地餐饮商户带来额外的线上订单 增长。目前Keeta已成为沙特市占前三的品牌。 国际化是美团的长期发展战略之一。未来,Keeta还将进一步拓展至中东更多市场,并计划在数月内正 式进入巴西。 新京报讯(记者秦胜南)据美团消息,当地时间8月19日11时,美团旗下国际外卖品牌Keeta正式在卡塔 尔首都多哈上线。这是继沙特阿拉伯之后,美团国际化业务在中东市场又一重要突破。 核对 陈荻雁 ...