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进博美妆趋势:护肤品与医美关联度加深、嗅觉经济依旧火热
Jing Ji Guan Cha Wang· 2025-11-07 15:14
Group 1: Industry Trends - The trend towards pharmaceutical and medical beauty products in the Chinese beauty market is becoming increasingly evident, with consumers focusing on ingredient research and clinical validation data [2] - Traditional beauty brands are enhancing the professionalism of their formulations, emphasizing collaboration with dermatology experts and conducting clinical tests [2] - Medical companies are entering the beauty sector, with a notable competition for medical device approvals for collagen products, reflecting the medicalization of beauty [2] Group 2: Product Innovations - Estee Lauder introduced products specifically designed for post-medical treatment skincare, showcasing a trend towards targeted skincare solutions [1] - Shiseido launched a new technology skincare brand, RQ PYOLOGY, aimed at Asian skin, featuring 14 globally debut products at the expo [1] - Amorepacific presented a new brand, Aestheran, targeting sensitive skin, previously sold through hospitals and pharmacies in South Korea [1] Group 3: Localization Strategies - Estee Lauder's Clinique brand launched a product inspired by Chinese medicinal plants, indicating a focus on local consumer needs [3] - Kao's brand, FuriFur, introduced a new cleansing oil based on market feedback, with plans to relocate its headquarters to China to enhance localization efforts [3] - L'Oreal China is deepening its collaboration with Alibaba Cloud to accelerate its "beauty technology" transformation, focusing on AI applications in marketing and consumer insights [3] Group 4: Fragrance Market Growth - Estee Lauder reported a 14% increase in net sales for its fragrance products, marking the highest growth among its categories [4] - Dolce & Gabbana showcased its fragrance line at the expo, marking its first full-scale entry into the Chinese market after previously operating under a licensing model [4] - The beauty business of Dolce & Gabbana has been integrated into the group’s long-term strategy, with plans to launch its makeup line in China by 2026 [4]