Core Viewpoint - The China Alcohol Circulation Association is celebrating its 30th anniversary by launching a nationwide "Golden Autumn Wine Consumption Season" from September 9 to October 16, 2025, in response to the national strategy to boost consumption [1][3]. Group 1: Event Overview - The event aims to integrate online and offline channels, covering over 100 cities and thousands of stores, creating a comprehensive wine consumption experience throughout the autumn season [3]. - The activities will include DIY cocktail making, wine culture exhibitions, and immersive experiences in brewing techniques, targeting key commercial areas and cultural tourism sites [3][5]. - Cross-industry projects such as "Wine Travel Packages" and "Tipsy Markets" will be introduced to blend wine with tourism and culinary elements [3]. Group 2: Online and Offline Strategies - The event will collaborate with major e-commerce platforms like JD.com to create dedicated sections, exclusive products, live streaming sales, and time-limited discounts [3]. - Short video platforms will be utilized to initiate interactive topics, enhancing consumer engagement and revitalizing wine culture in the digital space [3]. Group 3: Industry Participation and Future Plans - The event is open for registration to all industry participants, including local alcohol industry associations and related enterprises, with free access to the unified event branding upon authorization [3][5]. - The China Alcohol Circulation Association plans to establish this event as a long-term brand and explore innovative models such as "Wine + Charity" to provide better products and services to consumers [5]. - The closing event will coincide with the 113th National Sugar and Wine Fair in Nanjing, which is expected to attract over 40,000 visitors and feature an exhibition area of 200,000 square meters [5].