Core Viewpoint - The article discusses the challenges faced by Wufangzhai, a century-old brand known for its zongzi, highlighting quality issues and performance fluctuations that have eroded consumer trust and market position [4][5]. Group 1: Quality Issues - Wufangzhai has faced repeated quality controversies, leading to a significant decline in consumer trust, which is critical for a food company [8][9]. - Recent complaints from consumers have included finding foreign objects in products, indicating serious lapses in quality control during production [10][15][17]. - The company has been criticized for its inadequate responses to these complaints, often providing generic apologies without addressing the root causes or offering concrete solutions [21][24]. Group 2: Performance and Strategic Challenges - Wufangzhai's stock performance has been volatile since its IPO in August 2022, with a significant drop in market value from a peak of approximately 49.79 billion to 34.26 billion [26][27]. - The company's revenue has fluctuated, with figures of 24.62 billion, 26.35 billion, and 22.51 billion from 2022 to 2024, reflecting inconsistent growth [28]. - The heavy reliance on zongzi sales has been detrimental, as this product line has shown a decline in revenue, contributing to overall performance issues [29][30]. - The company attempted to diversify its product offerings with the "glutinous +" strategy, but this has not yielded significant results, with most non-zongzi products experiencing declines [29][32]. - Wufangzhai has also sought to expand internationally, but overseas revenue remains minimal, accounting for only 0.7% of total revenue in 2024, and has decreased further in 2025 [35][36]. Group 3: Future Outlook - Despite the challenges, Wufangzhai is pursuing an H-share listing in Hong Kong to enhance its international presence and diversify its capital operations [37]. - The company needs to prioritize quality control and restructure its business strategy to regain consumer trust and stabilize its market position [38].