Core Viewpoint - The article discusses the challenges faced by Wufangzhai, a century-old brand known for its zongzi, highlighting quality issues and performance fluctuations that have eroded consumer trust and market position [4][5]. Group 1: Quality Issues - Wufangzhai has faced repeated quality controversies, leading to a significant decline in consumer trust, which is critical for a food company [8][9]. - Recent complaints from consumers have included finding foreign objects in products, indicating serious lapses in quality control during production [10][15][17]. - The company has been criticized for its inadequate responses to these complaints, often providing generic apologies without addressing the root causes or offering concrete solutions [21][24]. Group 2: Performance and Strategic Challenges - Wufangzhai's stock performance has been volatile since its IPO in August 2022, with a significant drop in market value from a peak of approximately 49.79 billion to 34.26 billion [26][27]. - The company's revenue has fluctuated, with figures of 24.62 billion, 26.35 billion, and 22.51 billion from 2022 to 2024, reflecting inconsistent growth [28]. - The heavy reliance on zongzi sales has been detrimental, as this product line has shown a decline in revenue, contributing to overall performance issues [29][30]. - The company attempted to diversify its product offerings with the "glutinous +" strategy, but this has not yielded significant results, with most non-zongzi products experiencing declines [29][32]. - Wufangzhai has also sought to expand internationally, but overseas revenue remains minimal, accounting for only 0.7% of total revenue in 2024, and has decreased further in 2025 [35][36]. Group 3: Future Outlook - Despite the challenges, Wufangzhai is pursuing an H-share listing in Hong Kong to enhance its international presence and diversify its capital operations [37]. - The company needs to prioritize quality control and restructure its business strategy to regain consumer trust and stabilize its market position [38].

图源：MFDS官网 针对此事，8月8日和8月12日，南都湾财社记者多次联系五芳斋董秘办和客服，五芳斋方面对此事并未做回应。 根据韩国食品药品安全部发布的食品添加剂标准文件，在其现行食品添加剂使用规范中，可添加山梨酸的食品种类清单里，有奶酪、加工肉制品、浓缩果 汁、碳酸饮料等16种类别产品，并未包含"糕点"这一类别，这也意味着，在韩国糕点类产品是不允许添加山梨酸的。 而在中国，在糕点中，山梨酸则是允许限量添加。根据我国发布的《食品安全国家标准食品添加剂使用标准》（GB 2760 - 2024），在糕点食品中，山梨酸 的最大使用量为1.0g/kg。除了中国外，日本同样允许在糕点类别中添加限量的山梨酸，而新加坡则不允许在传统米/面制品的"糕粿"主体添加山梨酸，但允 许在如蛋糕、饼干等面粉糕点以及糕点的馅料中添加山梨酸。 近日，韩国食品药品安全部（MFDS）官网发布的进口食品不合格信息显示，浙江五芳斋实业股份有限公司生产、并出口到韩国的一批次绿豆蓉月饼，因检 出防腐剂山梨酸，被认定为不合格产品，被要求退回到出口国或者废弃。 涉事的绿豆蓉月饼中被检出山梨酸含量为0.0909g/kg，而按照韩国政府要求，山梨酸"不得检出 ...