Core Viewpoint - The article highlights the issue of counterfeit products using the "Beijing Tongrentang" brand, specifically a shrimp oil product falsely marketed as having high purity but containing no actual shrimp oil. This situation raises concerns about brand integrity and consumer protection in the e-commerce space [1]. Group 1: Brand Integrity and Consumer Trust - A product claiming to be "Beijing Tongrentang 99% high purity Antarctic shrimp oil" was found to contain 0% shrimp oil, misleading consumers who associate the brand with quality [1]. - The product was sold in large quantities, with reports indicating 5 million units sold on e-commerce platforms, showcasing the scale of the issue [1]. - The company, Beijing Tongrentang Health Pharmaceutical Co., Ltd., has initiated legal action against the infringing company, Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., Ltd., to protect its brand reputation [1]. Group 2: Regulatory and Management Concerns - The infringing company claims ignorance regarding the misleading packaging, attributing the decision to the manufacturer, Anhui Habao Pharmaceutical Co., Ltd., which has a history of administrative penalties for non-compliance [1]. - The manufacturer’s pricing strategy, with an ex-factory price significantly lower than reasonable cost estimates, raises questions about the legitimacy of the product and the awareness of the infringing company [1]. - The article emphasizes the need for better brand management and quality control within the parent company, as the infringing entity is a subsidiary, indicating potential flaws in oversight [1]. Group 3: E-commerce and Market Regulation - The article describes a chaotic "Tongrentang universe" in e-commerce, where various products mislead consumers by prominently displaying the "Beijing Tongrentang" name while being produced by unrelated companies [1]. - It calls for stronger regulatory measures to protect consumers and uphold the integrity of established brands, suggesting that both the brand owner and regulatory bodies must work together to combat counterfeit products [1]. - The ongoing issue of counterfeit products in the market, including those imitating other reputable brands, highlights the need for vigilance and proactive measures to safeguard consumer rights [1].