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“退休俱乐部”拓展银发消费新场景
Sou Hu Cai Jing· 2025-12-05 08:04
Core Insights - The emergence of retirement clubs is catering to the growing demand for vibrant and engaging activities among the elderly, particularly those aged 60 and above, who seek independence, health, and social participation [2][3][4] Group 1: Market Trends - Retirement clubs are increasingly popular in cities like Shanghai, Nanjing, and Suzhou, offering innovative courses such as jazz dance, script reading, and other trendy activities, distinguishing themselves from traditional elderly education institutions [2][3] - The "young tribe" retirement club in Nanjing has over 200 regular members and has connected with more than 1,500 individuals through various offline activities and lectures [3] Group 2: Social Dynamics - Retirement clubs provide a platform for newly retired individuals to rebuild social connections and find a sense of belonging, addressing the loneliness that often accompanies retirement [4][5] - Members express a renewed sense of purpose and excitement in their lives, engaging in activities like playing video games and participating in dance classes, which were previously considered youthful pursuits [5] Group 3: Business Challenges - Despite the high demand for retirement clubs, many operators face significant challenges in establishing a sustainable business model, often relying on passion rather than profitability [6] - Different clubs are experimenting with various operational strategies, such as hosting numerous events monthly or charging annual membership fees, but profitability remains a concern [6] Group 4: Future Outlook - Experts suggest that the development of the elderly care industry is transitioning from a survival model to a growth-oriented approach, driven by the new generation of retirees who have higher education levels and more open consumption attitudes [5][6] - Collaboration among government, market, and community is essential to create a supportive environment for the elderly, encouraging innovative business models and enhancing the quality of life for seniors [6]