金秋送爽，丹桂溢香之际，为弘扬"尊老、敬老、爱老、助老"的传统美德，招商银行北京分行辖内网点 在多地开展数场老年客户专场活动，帮助老年人在感受温暖与关怀的同时，提高金融风险意识、筑牢财 产安全防线。 糕香暖心田，敬老情更浓 宋家庄支行联合某社区居委会，共同举办"糕香暖心田，敬老情更浓"主题活动，邀请社区50余名老年居 民齐聚一堂，手工制作糕点，话家常、学知识，在温馨氛围中共度传统佳节。 活动中，支行负责人向在场老年人致以由衷祝福，讲解了"登高赏秋、食糕敬老"的传统寓意。制糕环 节，支行邀请的糕点师傅先示范讲解，从粉浆配比、铺料技巧到蒸制时间，耐心拆解每一个步骤。随后 老人们分组围坐，在支行员工的协助下动手操作，搅拌粉浆、铺撒果干、脱模、切块，现场一派其乐融 融的景象。蒸糕间隙，现场开启"唠家常"环节，老人们相互分享着彼此的生活趣事。当热气腾腾的糕点 出锅，他们品尝着亲手制作的成果，脸上洋溢着笑容。活动最后，银行人员讲解了以"养老服务""健康 养生""高息理财"等为名义的新型骗局，揭露了骗子如何利用亲情关怀、虚假承诺、免费体验等套路骗 取信任的本质，让老年居民提高警惕，保护财产安全。 此次活动以传统习俗为纽带， ...

Core Insights - The article highlights the initiatives taken by China Merchants Bank's Beijing branch to enhance financial services for elderly clients through various community activities and educational programs aimed at improving financial literacy and risk awareness [1][4]. Group 1: Community Engagement Activities - The bank has organized multiple special events for elderly clients, integrating financial education with cultural experiences to foster a sense of warmth and care [1]. - A health seminar was held at the Wanquan River branch, where elderly participants engaged in gentle exercises and learned about wellness practices, creating a warm and interactive atmosphere [2]. - The Xiong'an branch collaborated with a community service center to conduct an interactive anti-fraud knowledge campaign, attracting over 50 elderly participants and utilizing engaging performances to convey important safety information [2]. Group 2: Financial Education and Awareness - The Lize Business District branch hosted a themed event focusing on financial safety, where a lecture on common financial risks faced by the elderly was conducted, using real-life examples to illustrate potential scams [3]. - Participants received informative brochures on anti-fraud measures, enhancing their understanding of financial safety [3]. - The bank aims to continue providing diverse and regular services tailored to the needs of elderly clients, ensuring they receive secure and enriching financial services [4].