Core Insights - The rise of "old-style" aesthetics reflects a societal shift towards valuing simplicity and authenticity over modern complexities, resonating particularly with the middle-aged demographic [9][32][34] Group 1: Trends in Content Creation - The "old-style" trend has led to a significant increase in content creation, with over 90,000 related works and a cumulative view count exceeding 1 billion in the past 90 days [9] - The "old-style children" content creators, such as the student blogger "灿灿的远," have gained substantial popularity, with one video receiving over 550,000 likes, showcasing a return to traditional values and lifestyles [10][12] - The "old-style youth" content, exemplified by creators like "青岛大姨张大霞," resonates with audiences by portraying relatable, down-to-earth experiences, garnering significant engagement [17][19] Group 2: Consumer Behavior and Market Implications - The "old-style" persona aligns well with consumer trust, particularly in the durable goods sector, where reliability and long-term value are prioritized over fleeting trends [25] - Content that evokes nostalgia, such as videos depicting "old-style" relationships and family dynamics, has proven to be highly engaging, with one video about a grandfather receiving 350,000 likes [23] - The appeal of "old-style" lifestyles serves as a counter-narrative to the fast-paced modern life, providing consumers with a sense of stability and authenticity in their purchasing decisions [30][32]