Group 1 - The core viewpoint of the article is the launch of Nuojin International, a luxury brand management platform under Shoulv Hotel Group, focusing on revitalizing old hotels to enhance competitiveness in the high-end market [1][2][3] - Nuojin International aims to integrate and manage over 200 high-end luxury hotels by the end of 2024, positioning itself as a key strategic move for Shoulv Hotel Group [2][3] - The management team emphasizes the potential for significant revenue increases from the renovation of long-established hotels, with room rates expected to rise from 600-700 RMB to over 1000 RMB post-renovation [3][4] Group 2 - The article discusses the challenges of revitalizing old hotels, which often face conflicts between preserving historical architecture and meeting modern operational standards [10][11] - It highlights the need for a nuanced approach to renovation that balances historical preservation with contemporary design and functionality, as seen in the case of the Peace Hotel's renovation [14][17] - The article also points out the importance of appealing to younger consumers while maintaining cultural significance, suggesting that successful revitalization requires innovative management strategies [13][17]