Core Viewpoint - Berluti, a luxury brand under LVMH, remains profitable despite a decline in overall revenue for the group, showcasing its unique appeal and strong customer loyalty [3][4][29]. Group 1: Brand Performance and Financials - In the first half of 2025, LVMH reported a 4% decline in overall revenue and a net profit drop of over 22%, yet Berluti's CEO stated that the brand is thriving and performing significantly better than the average [3][4]. - Berluti's estimated annual sales are around €150 million, indicating its strong market position within the luxury sector [3][4]. Group 2: Brand Identity and Customer Perception - Berluti is perceived as a symbol of "old money," with its products serving as an identity marker for affluent individuals [12][13]. - The "Berluti Knot," a specific way of tying shoelaces unique to the brand, has become a subtle indicator of status among its wearers [12][9]. Group 3: Historical Context and Product Development - Founded in 1895 by Alessandro Berluti, the brand is renowned for its handcrafted shoes and unique Patina dyeing technique, which enhances the leather's natural luster [12][20]. - The introduction of the Andy Loafer in 1962, named after artist Andy Warhol, marked a significant product development that appealed to both the elite and the artistic community [19][20]. Group 4: Market Strategy and Customer Engagement - Berluti maintains a "low-key but high-profit" business model, focusing on a niche market of high-net-worth individuals, which allows it to avoid price wars and maintain high customer loyalty [29][30]. - The brand has shifted its strategy from expansion to enhancing customer relationships, offering services like "creative recycling" and online shoe care lessons to strengthen emotional connections with clients [31][33]. Group 5: Challenges and Future Outlook - As the luxury market evolves, Berluti faces challenges in appealing to younger, more diverse consumers who prioritize personalization and sustainability [28][33]. - The brand's traditional aesthetics and conservative values may struggle to resonate with the new generation of affluent consumers, raising questions about its future profitability and relevance [28][33].

"昨晚在飞机上遇到一位老兄挺有意思。" 一篇以这句话作为开场，发布在小红书上的飞行偶遇笔记，引发了上千条网友讨论。 博主详细刻画了他眼中的"老兄"："头上一顶哈佛大学的棒球帽，腕带一枚劳力士钢表，推着日默瓦行李箱，上面还有一个很有质感的皮包。" 当一双鞋成为"老钱"圈层的隐形通行证，当一种系鞋带方式掀起互联网的身份鉴定狂欢——来自巴黎的顶奢品牌Berluti，究竟藏着怎样的魔力？ 从艺术家安迪·沃霍尔（Andy Warhol）的挚爱，到LVMH帝国中的"男士精神支点"，它用百年工艺和稀缺性牢牢绑定了马云、霍启刚、周受资等顶级客群 ——即便在今年LVMH整体营收下滑的当下，Berluti依旧是少数实现盈利的品牌之一。 2025上半年财报显示，LVMH整体营收下降4%，净利润下滑超22%。但6月25日，Berluti首席执行官Jean-Marc Mansvelt在接受海外媒体专访时却 说："Berluti正在蓬勃发展，与平均水平相比，我们的表现要好得多。而且它是一个盈利的品牌。"LVMH集团通常不会透露旗下各个品牌的单独详细财务 数据，但有业内人士估计，Berluti的年销售额约为1.5亿欧元。 不过，随着奢侈品 ...