Core Viewpoint - The recent launch of two similar mini-games, "New Bouncing Hall" by 7th Avenue and "Bouncing Planet" by 4399, has sparked competition in the casual gaming sector, with both games utilizing the classic gameplay of "Bouncing Hall" [1][2]. Market Situation - "New Bouncing Hall" debuted on the WeChat mini-game sales chart on August 3, ranking 82nd, and climbed to 12th by August 18, showing a strong upward trend [3]. - "Bouncing Planet" entered the sales chart on August 9, peaked at 27th on August 12, and stabilized at 31st as of August 18, indicating a more stable but less dynamic performance compared to its competitor [5]. Product Strategy - "New Bouncing Hall" leverages its heritage as the original creator of "Bouncing Hall," employing a classic horizontal battle mode and high-definition graphics to attract nostalgic players [8]. - In contrast, "Bouncing Planet" features a vertical operation mode and a cute art style aimed at attracting a younger audience, indicating a strategic focus on broadening user reach rather than competing directly on nostalgia [10][11]. Advertising and Marketing - "New Bouncing Hall" began stable advertising in August, peaking at around 300 ads on August 16, while "Bouncing Planet" ramped up its advertising significantly before its launch, reaching nearly 3,000 ads on its peak day [12][5]. - Over the past 30 days, "Bouncing Planet" has released approximately 6,600 ads, significantly outpacing "New Bouncing Hall," which had around 1,200 ads [12][24]. Creative Material - The top creative formats for "New Bouncing Hall" include user-generated content, classic IP showcases, and gameplay explanations, with a focus on nostalgia [13][15]. - "Bouncing Planet" emphasizes gameplay explanations and mixed gameplay recordings, aiming to lower the entry barrier for casual gamers [19][21]. Summary of Strategies - 7th Avenue's strategy for "New Bouncing Hall" focuses on engaging core users of the original IP before expanding its marketing efforts, while 4399 targets a broader audience from the outset, which may lead to less stable initial user engagement [25]. - The competition between these two games highlights the importance of product differentiation and marketing strategies in the evolving mini-game market, where leveraging classic IPs is becoming a significant trend [25][26].