丨证券研究报告丨 公司研究丨点评报告丨吉比特（603444.SH） [Table_Title] 业绩表现强劲，《杖剑传说》等新游带动高速增 长 报告要点 [Table_Summary] 吉比特 25Q2 实现营收 13.82 亿元（同比+33.89%），实现归母净利润 3.61 亿元（同比+36.64%）， 实现扣非净利润 3.73 亿元（同比+41.00%）。5 月底上线的新游《杖剑传说（大陆版）》贡献显 著增量，其 25Q2 内实现流水 4.24 亿，长线产品《问道手游》Q2 表现已趋稳。《杖剑传说》 《道友来挖宝》等新游表现持续强势，后续储备有《问剑长生（海外）》《九牧之野》等游戏产 品，关注核心产品后续流水变动趋势及新品测试和上线节奏。 分析师及联系人 [Table_Author] 高超 杨云祺 SAC：S0490516080001 SAC：S0490524090002 SFC：BUX177 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 吉比特（603444.SH） cjzqdt11111 [Table_Title 业绩表现强劲，《杖剑传说》等新游带动 ...

吉比特（603444.SH） 上半年三款新游上线，《杖剑传说》境外表现优异 证券研究报告 | 半年报点评 gszqdatemark 2025 08 20 年 月 日 业绩概览：公司发布 2025 年半年报，2025H1 公司实现营业收入 25.18 亿， 同比增长 28.49%；实现归母净利润 6.45 亿，同比增长 24.50%；实现扣非归 母净利润 6.48 亿，同比增长 40.02%。 2025H1 三款自研游戏上线，贡献利润增量。新游戏方面，公司代理的国风 题材 RPG 游戏《封神幻想世界》于 2024 年 10 月上线，在 2025H1 贡献增量 营业收入和利润。2025H1，公司新推出了 3 款自研游戏。2025 年 1 月，放置 修仙游戏《问剑长生》上线，该游戏持续更新版本，推出新的主线剧情，并与 修仙小说 IP《道诡异仙》、经典动画《哪吒传奇》联动。2025H1 该游戏在 App Store 游戏畅销榜平均排名第 63 名，最高至第 14 名。2025 年 5 月，日式幻 想题材放置 MMORPG 游戏《杖剑传说》和回合制 MMORPG 游戏《道友来挖 宝》上线。《杖剑传说》上线以来表现亮眼， ...

Summary of the Conference Call for G-bits Company Overview - **Company**: G-bits - **Industry**: Gaming Key Points and Arguments Industry Valuation and Performance - The gaming sector's valuation has significantly improved, rising from 10-15 times in 2024 to nearly 20 times in 2025, driven by favorable policies and company performance, particularly from key product launches and profit realization, with expectations to continue into 2026 [2][4][5] - The gaming industry in 2026 is expected to focus on innovation in themes and gameplay, multi-platform expansion, AAA games, and AI-native games, with significant progress anticipated in multi-platform expansion [2][6] G-bits Recent Performance - G-bits has exceeded expectations recently, with older products declining but new titles like "Wanjian Changsheng," "Cangjian Chuanqi," and "Daoyou Lai Wabai" performing exceptionally well, particularly in overseas markets, indicating positive changes in company governance [2][9] - In the MMO gaming sector, G-bits has demonstrated excellent long-term operational capabilities, with "Wandao Mobile" maintaining stable revenue around 2 billion in 2024, and "Wandao PC" showing consistent trends since its launch in 2006, projected to generate 1-1.1 billion in 2024 [2][10] Innovation and New Products - G-bits has successfully innovated within the MMO genre, with "Yinian Xiaoyao" achieving 1.84 billion in revenue within the first ten months of 2021, although it has since seen a decline [2][11][12] - In 2025, new products like "Wanjie Changsheng" and "Zhangjian Chuanqi" have performed well, with "Wanjie Changsheng" generating 363 million in its first quarter and "Zhangjian Chuanqi" achieving over 250 million in domestic iOS revenue from May to July, alongside significant overseas earnings [2][13] Future Outlook - G-bits is expected to continue leveraging its experience and innovation in the MMO sector, with a notable increase in stock price linked to successful new product launches [2][14] - The company is anticipated to maintain strong growth through cost control and mitigating declines in older games, with a robust product pipeline supporting performance into 2026 [2][20][21] Competitive Advantages - G-bits possesses deep industry knowledge, a nimble project initiation approach, differentiated gameplay experiences, and extensive long-term MMO operational experience, which are significant advantages over competitors [2][22] Additional Insights - The company has made breakthroughs in mini-game channels, particularly with "Daoyou Lai Wabai," which has successfully met the fragmented gaming experience needs of older users [2][16] - The overall performance in 2025 is projected to be the strongest in the past three to four years, with multiple product launches supporting growth from Q1 to Q3 [2][18] Conclusion - G-bits is positioned for continued success in the gaming industry, with a strong focus on innovation, effective governance, and a solid product pipeline that is expected to drive performance in the coming years [2][14][22]

Investment Rating - The report maintains a positive outlook on the internet media sector, indicating an "Overweight" rating, suggesting that the industry is expected to outperform the overall market [4]. Core Insights - The report highlights the strong performance of AI applications in the US stock market, particularly noting Figma's successful IPO and its market capitalization exceeding $50 billion. Figma's integration of AI into design workflows is expected to enhance customer retention and drive revenue growth [4]. - The report identifies several key opportunities within the domestic AI application industry, including AI design, AI advertising, AI companionship/gaming, cross-border e-commerce, and education [4]. - The gaming sector is also highlighted, with Tencent's new game "Delta Action" exceeding expectations in daily active users, indicating strong growth potential despite high baseline comparisons [4]. - The report emphasizes the ongoing high demand for consumer entertainment sectors such as trendy toys, music, and concerts, with companies like Pop Mart and NetEase Cloud Music being recommended as core investment targets [4]. Summary by Sections AI Applications - Figma's revenue for 2024 is projected at $749 million, reflecting a year-over-year growth of 48%. The company's Rule of 40 score is among the top in the SaaS sector, with a revenue growth rate of 46% and an operating margin of 18% [4]. - The report suggests focusing on domestic AI design companies like Meitu, which is expected to grow at a CAGR of approximately 40% from 2024 to 2026, and Kuaishou, which has a low PE ratio of 15x [4]. Gaming Sector - Tencent's gaming growth potential is considered underestimated, with new titles like "Delta Action" performing well in the market. The report anticipates continued growth from other titles in development [4]. - Other companies such as Giant Network and Huatuo are also mentioned for their innovative game offerings and potential for future growth [4]. Consumer Entertainment - The report continues to recommend companies in the high-demand consumer entertainment sector, including Pop Mart and NetEase Cloud Music, as they have adjusted to high valuations and are entering favorable investment zones [4]. Advertising and Marketing - The collaboration between Focus Media and Alipay is noted as a significant development, aiming to create new marketing paradigms by integrating digital and physical spaces [4].

Group 1 - The gaming sector is experiencing a revival driven by four key factors: continuous improvement in fundamentals, marginal policy easing, significant value recovery potential, and innovation driven by AI technology [1] - Several new games from listed gaming companies are performing strongly, indicating a high level of activity in the summer gaming season [1] - AI integration in gaming is progressing positively, with notable developments such as the upcoming launch of the 3D-AI companion application EVE and the AI game development platform SOON [1] Group 2 - The new game cycle is expected to enhance the fundamentals of the gaming sector, with ongoing policy stability and the entry of gaming companies into new game cycles contributing to valuation uplift [2] - The gaming sector is catalyzed by multiple factors including AI, content, and changes in commercialization models, suggesting potential for upward valuation elasticity [2]

Group 1 - The game "Dragon City" by Century Huatong has risen to the 4th position in the sales ranking, while "Treasure Hunter" by Thunder Game has reached the 7th position [1][4][9] - "Dragon City" is currently the highest-ranked legendary game on the WeChat mini-game sales list, indicating a potential collaboration between leading mini-game manufacturers and legendary game developers to create a top-tier product [7][9] - The mini-game market has seen a slight increase in new entries, with 1 new product entering the top 50 and 11 new products entering the bottom 50 compared to the previous week [5][6] Group 2 - "Treasure Hunter" incorporates various mini-game elements and has been steadily rising in the rankings since its debut, suggesting a strategy to recapture users from previous titles [9][4] - The top ten mini-games include "Dragon City," "Treasure Hunter," and others, reflecting a competitive landscape in the mini-game sector [2][3] - The collaboration between Century Huatong and other game developers may signal a trend towards creating blockbuster legendary games on mini-game platforms [7][9]

Group 1 - The gaming sector is experiencing a rise, with the gaming ETF (159869) turning positive, driven by stocks like Xinghui Entertainment, Tianzhou Culture, and Zhangqu Technology showing significant gains [1] - According to a gaming industry report, by May 2025, the Chinese gaming market is projected to reach a scale of 280.51 billion yuan, reflecting a year-on-year growth of 9.86% and a month-on-month growth of 2.56% [1] - The client game market in China is expected to reach 58.19 billion yuan by May 2025, with a year-on-year growth of 1.58% and a month-on-month growth of 0.34%, primarily driven by new and next-generation products [1] Group 2 - The mobile gaming market in China is projected to reach 211.77 billion yuan by May 2025, with a year-on-year growth of 11.96% and a month-on-month growth of 3.69%, supported by strong performances from both new and mature products [1] - The actual sales revenue from Chinese self-developed games in overseas markets reached 1.577 billion USD in May, showing a year-on-year increase of 6.93% and a month-on-month increase of 1.50%, with notable contributions from titles like "Kingshot" and "Genshin Impact" [1] - Huachuang Securities' report indicates that Perfect World's "Yihuan" is set to release new content and features, while other games like Giant Network's "Supernatural Action Group" and JiBit's "Dao You Come Dig Treasure" are maintaining strong positions in the rankings, suggesting a positive outlook for mid-tier gaming companies [2]

Group 1 - The new entry "Dao You Lai Wa Bao" by G-bits has ranked 40th in the weekly chart of WeChat mini-games, indicating a successful launch in the market [1][5] - The game is based on the gameplay and materials from the online game "Wen Dao" and its mobile version, aiming to recall users who have left these platforms [5] - "Dao You Lai Wa Bao" incorporates various mini-game mechanics, such as a treasure map system for obtaining rewards based on progress, enhancing user engagement [5] Group 2 - The top ten mini-games include titles like "Zombie Shooting," "Endless Winter," and "Three Kingdoms: Ice Age," showcasing a diverse range of genres [2] - "Hero Adventure Team" has seen a significant rise, moving up 9 ranks to 27th, indicating strong user interest in nostalgic themes [4][9] - The overall performance of the mini-game market remains stable, with three new entries in the top fifty and six in the lower fifty, reflecting consistent user engagement [3][4]