证券时报记者 吴志 在国内游戏产业收入规模再创新高之际，小程序游戏成为不可忽视的增量来源。 根据中国音数协游戏工委近日发布的《2025年中国游戏产业报告》，2025年，国内游戏市场实际销售收入3507.89 亿元，同比增长7.68%；用户规模6.83亿，同比增长1.35%。两项数据均创历史新高。 游戏收入及用户规模同步增长，动力主要来自三方面。一是移动游戏品质提升，新品市场表现出色；二是多款头 部常青游戏创新玩法、优化运营；三是小程序游戏（以下简称"小游戏"）的强劲增长。 2025年，我国小游戏市场收入达到535.35亿元，同比大幅增长34.39%。小游戏在游戏市场整体收入中所占的比例 升至15%。如果与2024年的数据对比就会发现，小游戏是2025年游戏市场重要的"增量"来源。 2024年，国内游戏市场实际销售收入为3257.83亿元，同比增长7.53%，再创新高。2025年整体收入较2024年高出 约250亿元。而2024年国内小游戏市场收入398.36亿元，同比增长99.18%，2025年小游戏市场收入较2024年高出约 137亿元。这意味着2025年，小游戏贡献了市场重要的增量来源。 小游戏依托于小程 ...

Core Insights - The National Press and Publication Administration announced the approval of 178 domestic game licenses and 6 imported game licenses on November 26, indicating a stable monthly issuance of licenses, which is expected to boost market confidence in the gaming industry [1][3]. Industry Overview - As of November, a total of 1,532 domestic game licenses and 92 imported game licenses have been issued this year, showing a significant increase compared to the same period in 2024 [1][3]. - The distribution of the 178 domestic licenses includes 167 mobile games, 7 games for both mobile and client platforms, 3 client-only games, and 1 game available on mobile, client, and web platforms [1]. Company Highlights - Key games approved in this round include titles from major companies such as: - Ksyun Network's "Ice and Snow King" - Iceberg Network's "Little Guardian" - Perfect World's "Dream New Zhu Xian: Light Enjoy" - Other notable titles from various developers [2]. - Tencent continues to maintain a strong portfolio with 14 evergreen games, while Giant Network's "Supernatural Action Group" has exceeded expectations [4]. - Companies like 37 Interactive Entertainment and Perfect World are also expected to contribute to profit growth with their new game launches and existing titles [4].

Core Insights - The Chinese gaming market's actual sales revenue for Q3 2025 reached 88.026 billion yuan, marking a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [1] - Among 23 selected A-share gaming companies, 56.52% reported revenue growth, while 73.91% achieved profitability in Q3 2025 [1] - Century Games, a subsidiary of Century Huatong, significantly contributed to its parent company's revenue growth, with Q3 revenue reaching 10.016 billion yuan, a year-on-year increase of 60.19% [1] Market Segmentation - The client game market generated 20.29 billion yuan in Q3 2025, with a quarter-on-quarter increase of 16.05% and a year-on-year increase of 19.88% [1] - The mobile game market achieved 64.389 billion yuan in revenue, reflecting a quarter-on-quarter growth of 4.39% but a year-on-year decline of 1% [1] Company Performance - Century Huatong reported a revenue of 27.223 billion yuan for the first three quarters of 2025, surpassing its total revenue for the previous year, with a net profit of 4.357 billion yuan, up 141.65% [1] - 13 out of 23 gaming companies reported positive revenue growth, while 3 companies turned losses into profits, including Perfect World, Icefire Network, and Xinghui Entertainment [1] - 37 Interactive Entertainment maintained its position as the second-largest A-share gaming company, with Q3 revenue of 3.975 billion yuan, a year-on-year decline of 3.23% [1] New Product Success - Gigabit's new games, including "Wen Jian Chang Sheng" and "Zhang Jian Chuan Shuo," have been successful, contributing to a revenue of 4.486 billion yuan for the first three quarters, a year-on-year increase of 59.17% [2] - Giant Network's new game "Supernatural Action Group" performed well, leading to a Q3 revenue of 1.768 billion yuan, a year-on-year increase of 51.84% [2] - Icefire Network successfully turned around its performance, achieving a net profit of 500 million yuan in the first three quarters after a strategic shift in its marketing approach [2]

Investment Rating - The investment rating for the media and internet industry is "Positive" and maintained [10] Core Insights - The media and internet industry continues its recovery trend, with revenue for the first three quarters of 2025 reaching 404.8 billion yuan, a year-on-year increase of 5.72%. The net profit attributable to shareholders was 32.6 billion yuan, up 43.87% year-on-year [2][5][21][24]. Summary by Sections Overall Industry Performance - The media and internet sector achieved a revenue of 404.8 billion yuan in the first three quarters of 2025, reflecting a 5.72% year-on-year growth. In Q3 2025, the sector's revenue was 139 billion yuan, marking an 8.81% year-on-year increase and a 2.91% quarter-on-quarter growth [5][21][24]. Gaming Sector - The gaming sector saw a strong performance with revenue of 27.1 billion yuan in Q3 2025, representing a 35.2% year-on-year increase. The net profit for the gaming sector reached 5.18 billion yuan, up 136% year-on-year. This sector has experienced ten consecutive quarters of year-on-year revenue growth since Q2 2023 [6][40][44]. Internet Sector - The internet sector's revenue in Q3 2025 was 9.1 billion yuan, showing a slight decline of 0.8% year-on-year. The net profit for this sector was 660 million yuan, down 15.3% year-on-year. However, there are signs of recovery, particularly in advertising revenue for key players [6][52]. Marketing Sector - The advertising sector experienced a weak recovery, with revenue of 49.38 billion yuan in Q3 2025, a 7.9% year-on-year increase. The net profit was 1.97 billion yuan, down 7.6% year-on-year, indicating some pressure on profitability [7][31]. Film and Television Sector - The film industry showed stable performance with a total box office of 12.718 billion yuan in Q3 2025, a 17.05% year-on-year increase. The cinema sector's revenue was 5.7 billion yuan, up 1.7% year-on-year, while the film production sector faced challenges with a revenue of 3.7 billion yuan, down 5% year-on-year [7][26]. Publishing Sector - The overall book retail market continued to experience negative growth, with a revenue of 31.05 billion yuan in Q3 2025, down 4.9% year-on-year. However, the publishing sector's net profit was 2.47 billion yuan, reflecting an 11.2% year-on-year increase, largely due to tax incentives [8][34].

Core Insights - The report from Guohai Securities indicates that Jibite's net profit attributable to shareholders for Q1 to Q3 of 2025 reached 1.214 billion yuan, representing a year-on-year increase of 84.66% [1] - In Q3 alone, the net profit attributable to shareholders was 569 million yuan, showing a year-on-year growth of 307.70% and a quarter-on-quarter increase of 57.58% [1] - The company's performance is at the upper end of its forecast, with a focus on the launch of new products in different regions [1] Financial Performance - As of the end of Q3 2025, the company had an unamortized balance of recharge and in-game items totaling 635 million yuan, an increase of 157 million yuan from the end of 2024 [1] - This increase is primarily due to the new product launches in 2025, including "Legend of the Staff (Mainland Version)," "Treasure Hunter," "Legend of the Staff (Overseas Version)," and "Sword of Immortality (Mainland Version)" [1] Product Development and Future Outlook - The company has a rich product matrix, and with the upcoming launches in Q4 2025 and 2026, including "Sword of Immortality" in Hong Kong, Macau, Taiwan, and South Korea, as well as "Legend of the Staff" in overseas regions, profit contributions are expected to increase [1] - The already launched product "Legend of the Staff" is anticipated to contribute to revenue throughout 2026, which is expected to enhance the company's operating profit year-on-year [1] Revenue and Profit Projections - The projected operating revenue for the company from 2025 to 2027 is 6.187 billion yuan, 6.805 billion yuan, and 7.214 billion yuan, respectively [1] - The net profit attributable to shareholders is expected to be 1.695 billion yuan, 2.028 billion yuan, and 2.287 billion yuan for the same period, with corresponding price-to-earnings ratios of 19.21x, 16.06x, and 14.24x [1] - The rating for the company is maintained at "Buy" [1]

Industry Overview - The gaming industry continues to show a growth trend, with significant performance from leading companies. In Q3 2025, industry revenue reached 30.362 billion yuan, representing a year-on-year increase of 28.6% and a quarter-on-quarter increase of 9.48%. The industry's profit also saw a substantial year-on-year growth of 112%, reaching 5.777 billion yuan, with a profit margin of 19% [1][2]. Key Companies Performance - Leading companies such as ST Huatuo, Sanqi Interactive, Giant Network, Kaiying Network, and G-bits reported quarterly net profits exceeding 500 million yuan, all demonstrating growth rates above 35% [1][2]. - Kaiying Network achieved a net profit of 630 million yuan in Q3 2025, marking a record high for a single quarter and a year-on-year increase of 34.5%. The company's gross profit margin improved to 84.2%, indicating a higher proportion of high-margin business [3]. - Giant Network reported a revenue of 2.15 billion yuan in Q3 2025, a 101.5% increase from Q2 2025, driven by the performance of its key product "Supernatural Action Group" [3]. - G-bits recorded a net profit of 569 million yuan in a single quarter, a remarkable year-on-year increase of 307.7%. The game "Staff Sword Legend" generated a total revenue of 1.166 billion yuan in the first three quarters of 2025 [4]. - ST Huatuo's successful overseas product "Whiteout Survival" has shown stable performance in both domestic and international markets, while its new product "Kingshot" has validated the feasibility of the "casual + SLG" model [4]. Market Dynamics - The issuance of game licenses has stabilized, with a record number of domestic licenses issued in 2025, totaling 1,354, surpassing the entire year of 2024 [2]. - The actual sales revenue of the Chinese gaming market from January to September 2025 increased by 7.11% year-on-year, with a continuous quarter-on-quarter growth, driven by excellent product performance [2].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][12] Core Insights - The company's Q3 performance fell within the upper range of its forecast, with a significant year-on-year net profit growth of 307.70% driven by new game releases [7] - The company is focusing on the global launch of its self-developed products, with new regions for "Wanjian Changsheng" and "Zhangjian Chuanqi" expected to contribute to profit growth in 2025 and 2026 [11] - The company has a robust product pipeline, with anticipated revenue growth and profitability improvements due to new product launches and existing product performance [11] Financial Performance Summary - For the first three quarters of 2025, the company achieved a total revenue of 44.86 billion yuan, representing a year-on-year increase of 59.17%, and a net profit of 12.14 billion yuan, up 84.66% [8] - In Q3 2025, the company reported a revenue of 19.68 billion yuan, a year-on-year increase of 129.19%, and a net profit of 5.69 billion yuan, reflecting a year-on-year growth of 307.70% [8] - The company plans to distribute a cash dividend of 6 yuan per share, totaling 4.31 billion yuan, which accounts for 75.67% of the net profit for the period [8] Future Projections - The company is projected to achieve revenues of 61.87 billion yuan in 2025, 68.05 billion yuan in 2026, and 72.14 billion yuan in 2027, with corresponding net profits of 16.95 billion yuan, 20.28 billion yuan, and 22.87 billion yuan [11][12] - The expected growth rates for revenue and net profit are 67% and 79% respectively for 2025, with a gradual decline in growth rates in subsequent years [10][11]

Core Viewpoint - The gaming industry shows positive policy support and strong performance from new products, leading to an overall optimistic outlook for the sector [1]. Industry Summary - In Q3 2025, the gaming industry's revenue reached 30.362 billion yuan, marking a year-on-year growth of 28.6% and a quarter-on-quarter increase of 9.48%. The industry's profit also saw a significant year-on-year increase of 112%, reaching 5.777 billion yuan, with a profit margin of 19% [1]. - The issuance of game licenses remains stable, with a record number of domestic licenses issued. In the first nine months of 2025, the actual sales revenue of the Chinese gaming market grew by 7.11% year-on-year, driven by strong product performance [1]. Company Performance - **Kying Network**: In Q3 2025, the net profit reached 630 million yuan, a new quarterly high with a year-on-year growth of 34.5%. The gross profit margin improved to 84.2%, indicating a higher contribution from high-margin products [2]. - **Giant Network**: The company's revenue for Q3 2025 was 2.15 billion yuan, a 101.5% increase from Q2 2025, driven by the success of the product "Supernatural Action Group" [2]. - **G-bits**: The net profit for the quarter was 569 million yuan, showing a remarkable year-on-year growth of 307.7%. The product "Staff Sword Legend" generated significant revenue, contributing to the company's strong performance [2]. - **ST Huatuo**: The successful overseas product "Whiteout Survival" performed well in both domestic and international markets, while the new product "Kingshot" validated the feasibility of the "casual + SLG" model [2].

Investment Rating - The investment rating for the company is "Buy" (maintained) [3][6]. Core Insights - The company reported a strong Q3 performance with total revenue of 1.97 billion yuan, a year-on-year increase of 129%, and a net profit attributable to shareholders of 570 million yuan, up 308% year-on-year, exceeding market expectations [6]. - The new game "杖剑" (Zhang Jian) has shown better-than-expected sustainability in both domestic and overseas markets, contributing significantly to revenue growth [6]. - The company has raised its earnings forecast based on the strong performance of new titles, projecting revenues of 6.27 billion yuan, 7.16 billion yuan, and 7.78 billion yuan for 2025, 2026, and 2027 respectively [6]. Financial Data and Profit Forecast - Total revenue (million yuan): - 2024: 3,696 - 2025E: 6,265 - 2026E: 7,156 - 2027E: 7,788 - Year-on-year growth rates (%): - 2025E: 69.5 - 2026E: 14.2 - 2027E: 8.8 - Net profit attributable to shareholders (million yuan): - 2025E: 1,779 - 2026E: 2,008 - 2027E: 2,310 - Gross margin (%): - 2025E: 93.4 - 2026E: 88.2 - 2027E: 89.9 - Return on equity (ROE %): - 2025E: 29.8 - 2026E: 30.2 - 2027E: 31.0 [2][6][8]. Market Data - Closing price (yuan): 452.01 - Market capitalization (million yuan): 32,563 - Dividend yield (%): 2.68 - Price-to-earnings ratio (PE): - 2026E: 16 - 2027E: 14 [3][6].

Investment Rating - The investment rating for the company is "Accumulate" with a target price of 602.00 CNY, while the current price is 472.98 CNY [6][19]. Core Insights - The company's products such as "Zhang Jian Chuan Shuo" and "Dao You Lai Wa Bao" have shown outstanding performance and sustainability, expected to continue contributing to revenue in 2026. The expansion of "Zhang Jian" and "Wen Jian" in overseas markets, along with the launch of "Jiu Mu Zhi Ye," will further drive growth [2][11]. - The third quarter results are at the upper end of forecasts, with a cash dividend of 6 CNY per share announced. For the first three quarters of 2025, the net profit attributable to the parent company reached 1.214 billion CNY, a year-on-year increase of 84.66%, with a single-quarter net profit of 569 million CNY, up 307.7% [11][12]. Financial Summary - Total revenue is projected to increase from 4,185 million CNY in 2023 to 9,257 million CNY in 2027, reflecting a compound annual growth rate (CAGR) of approximately 29.5% [4][12]. - Net profit attributable to the parent company is expected to rise from 1,125 million CNY in 2023 to 2,476 million CNY in 2027, indicating a CAGR of about 30.5% [4][12]. - Earnings per share (EPS) are forecasted to grow from 15.62 CNY in 2023 to 34.36 CNY in 2027 [4][12]. Product Performance - "Zhang Jian Chuan Shuo" generated a total revenue of 1.166 billion CNY in the mainland market for the first three quarters, maintaining a position within the top 40 of the iOS game sales chart. "Dao You Lai Wa Bao," launched in May, has contributed 316 million CNY by the end of September [11][12]. - The overseas revenue for the first nine months reached 588 million CNY, a year-on-year increase of 59.46%, with "Zhang Jian Chuan Shuo (Overseas Version)" contributing 478 million CNY since its launch on July 15, 2025 [11][12]. Future Expectations - Anticipation for the launch of "Wen Jian Chang Sheng" and "Zhang Jian Chuan Shuo" in overseas markets, as well as the strategic reserve of the SLG mobile game "Jiu Mu Zhi Ye," which is expected to contribute to 2026's performance [11][12].