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平台抽佣集体下调,网约车“最难一年”发生了什么?
Core Insights - The ride-hailing industry is facing significant challenges this year, with drivers experiencing pressure on their incomes due to a combination of oversupply and intense competition among platforms [1][7][8] - Major platforms like Didi and T3 have announced reductions in commission rates, with Didi's maximum commission dropping to 27% and promises of an average commission of 14% in 2024 [2][3][12] - Despite these reductions, many drivers remain skeptical about the actual impact on their earnings, citing that previous promises of lower commissions have not materialized into tangible benefits [4][5][6] Industry Dynamics - The oversupply of drivers and the competitive landscape have led to a decline in order volumes and prices, significantly affecting driver incomes [7][8] - The number of licensed ride-hailing platforms has surged from 214 in 2020 to 362 by October 2024, with the number of licensed drivers increasing from 289,000 to 748,000, indicating a 69% and 159% rise respectively [7] - The emergence of aggregation platforms has shifted market dynamics, with these platforms capturing a significant share of the market and increasing their influence over pricing and commissions [9][11] Commission Structure - Recent adjustments in commission rates have been met with indifference from drivers, who are more concerned about the actual commission taken from individual rides rather than average rates [4][5] - The complexity of commission structures, especially with aggregation platforms, often results in drivers receiving a fraction of the fare after multiple layers of commissions are deducted [6][11] - For example, a driver may receive only 16.78 yuan from a fare of 21.7 yuan after various commissions, leading to effective commission rates exceeding 25% [6] Regulatory Environment - The government has been actively regulating commission rates, with a cap of 30% established in 2022 and ongoing efforts to ensure transparency and fairness in pricing [12][15] - Recent regulatory changes have aimed to define the responsibilities of aggregation platforms, preventing them from interfering with ride-hailing prices or managing drivers directly [15][16] - The focus of regulation is shifting towards curbing aggressive pricing strategies and ensuring that competition is based on service quality rather than price undercutting [16]
网约车平台集体下调抽佣,最高降2%
21世纪经济报道· 2025-08-29 10:54
Core Viewpoint - The ride-hailing industry is facing significant challenges, with drivers experiencing declining incomes due to oversupply and intense competition among platforms, leading to a lack of enthusiasm for recent commission reductions [1][11][20]. Summary by Sections Commission Reductions - Major ride-hailing platforms, including Didi and T3, have announced reductions in their maximum commission rates, with Didi's set at 27% and Caocao's at 22.5% [3][5]. - Despite these reductions, drivers report minimal impact on their earnings, with many expressing skepticism about the effectiveness of these changes [6][10]. Driver Income Challenges - The primary reasons for low driver incomes are oversupply in the market and fierce competition, which has led to a decrease in order volume and fare prices [11][12]. - Official data indicates a significant increase in the number of licensed ride-hailing platforms and drivers, contributing to market saturation [11]. Market Dynamics - The rise of aggregation platforms has shifted the market dynamics, with these platforms capturing a significant share of the market, leading to increased dependency of traditional ride-hailing companies on them [13][16]. - Aggregation platforms often impose multiple layers of commissions, which can result in drivers receiving a fraction of the fare paid by passengers [9][10]. Regulatory Environment - The regulatory landscape is evolving, with recent policies aimed at capping commission rates and ensuring transparency in pricing [18][19]. - Regulatory bodies are focusing on preventing predatory pricing practices and ensuring that platforms do not impose unreasonable charges on drivers [20]. Future Outlook - The industry is at a crossroads, with the need for platforms to explore new growth avenues beyond domestic ride-hailing services, as the current market is saturated [20].