Core Viewpoint - The article emphasizes the cultural significance of wine in Chinese traditions, particularly during the Mid-Autumn Festival, where it symbolizes reunion and blessings, and highlights the historical roots of this practice dating back 3000 years [1][5][20]. Group 1: Cultural Significance of Wine - Wine has been a traditional medium for conveying blessings and celebrating reunions in Chinese culture, deeply embedded in the Mid-Autumn Festival [1][6][20]. - The historical connection between wine and blessings is illustrated through the evolution of the character "福" (blessing), which is linked to wine offerings in ancient rituals [5][7][20]. - The practice of using wine to celebrate significant life events, such as weddings and festivals, has expanded over time, enriching the cultural connotation of "福酒" (blessing wine) [5][6][10]. Group 2: Water Well Square's Role - Water Well Square, known as "China's first wine workshop," has a legacy of over 600 years in producing wine that embodies the cultural essence of blessings and reunions [10][13][24]. - The brand continues to promote the concept of "聚福" (gathering blessings) through its products, emphasizing quality and cultural heritage in its offerings [13][24]. - The upcoming "聚福节" (Gathering Blessings Festival) on September 19 aims to engage consumers in celebrating the Mid-Autumn Festival through interactive activities and the distribution of blessing cards [2][19][21]. Group 3: Marketing and Consumer Engagement - The "聚福节" will feature both online and offline activities, encouraging consumers to participate in the celebration and share blessings with friends and family [2][19]. - The initiative includes the creation of "聚福街" (Blessing Streets) in nearly 20 cities, providing immersive experiences that connect consumers with the brand's rich history [2][19][20]. - The use of blessing cards during the festival allows consumers to convey various positive wishes, enhancing the emotional connection between the brand and its customers [16][19][21].