Core Viewpoint - The children's shoe market is currently experiencing a surge in popularity for categories like "functional shoes" and "first walking shoes," which are marketed as beneficial for foot development and reducing falls, but lack scientific backing and standardized classifications [1][2]. Group 1: Market Trends and Consumer Behavior - The price range for these children's shoes varies from hundreds to thousands of yuan, attracting many parents [1]. - There is a growing trend among parents to focus on scientific parenting, yet they often rely on social media for information, leading to a lack of rational judgment and susceptibility to marketing traps [1][2]. Group 2: Industry Issues and Recommendations - The absence of a national standard for categorizing first walking shoes allows for exaggerated marketing claims that are not scientifically supported, creating a "anxiety industry" that exploits parental concerns [1][2]. - Regulatory bodies are urged to initiate special rectification efforts against false marketing and to improve national standards for children's shoes, establishing a mandatory certification system for safety and practicality [2]. - E-commerce platforms are encouraged to enhance their product approval processes and clearly label the actual functions of children's products, limiting exaggerated claims without evidence [2].