机能鞋

Search documents
定价远超普通童鞋 “学步鞋”真的能矫正步态吗?
Yang Shi Xin Wen Ke Hu Duan· 2025-07-13 08:19
Core Viewpoint - The article discusses the rising popularity and pricing of "learning shoes" and "functional shoes" for children, questioning their claimed benefits for foot development and walking posture correction [1][3][5]. Group 1: Market Trends - Various sales venues across cities like Beijing, Hunan, and Zhejiang are promoting "functional shoes" and "learning shoes" as essential for children's foot development [3][5]. - Prices for these shoes range from several hundred to over a thousand yuan, significantly higher than regular children's shoes [5][11]. Group 2: Product Claims - Sales personnel emphasize that children should wear "learning shoes" from the beginning of walking to avoid foot arch development issues [9][20]. - The shoes are marketed with claims of aiding foot development and promoting correct walking posture, targeting children from 8 months to 12 years old [11][20]. Group 3: Expert Opinions - Experts argue that while some design features of "learning shoes" may have merit, claims of correcting walking posture and preventing flat feet lack scientific backing [13][31]. - Recommendations suggest that children should primarily go barefoot during early development stages to stimulate foot growth naturally [22][38]. Group 4: Consumer Awareness - Parents are cautioned against believing exaggerated claims about the therapeutic effects of these shoes, as many are misled into thinking they can treat foot issues [15][36]. - Experts advise that shoe selection should not be limited to specific brands or designs, emphasizing comfort and support instead [34][40].
警惕“育儿焦虑”营销
Jing Ji Ri Bao· 2025-07-10 22:01
Core Viewpoint - The children's shoe market is currently experiencing a surge in popularity for categories like "functional shoes" and "first walking shoes," which are marketed as beneficial for foot development and reducing falls, but lack scientific backing and standardized classifications [1][2]. Group 1: Market Trends and Consumer Behavior - The price range for these children's shoes varies from hundreds to thousands of yuan, attracting many parents [1]. - There is a growing trend among parents to focus on scientific parenting, yet they often rely on social media for information, leading to a lack of rational judgment and susceptibility to marketing traps [1][2]. Group 2: Industry Issues and Recommendations - The absence of a national standard for categorizing first walking shoes allows for exaggerated marketing claims that are not scientifically supported, creating a "anxiety industry" that exploits parental concerns [1][2]. - Regulatory bodies are urged to initiate special rectification efforts against false marketing and to improve national standards for children's shoes, establishing a mandatory certification system for safety and practicality [2]. - E-commerce platforms are encouraged to enhance their product approval processes and clearly label the actual functions of children's products, limiting exaggerated claims without evidence [2].