Core Viewpoint - Domestic beauty brands are entering a new stage of scientific research competition, with Shiseido's revenue reaching 6.793 billion yuan in 2024, a year-on-year increase of 62.1%, and a net profit of 800 million yuan, up 74% [2][3] Group 1: Research and Development Initiatives - Shiseido has initiated a series of R&D advancements focusing on scientific transformation, communication, and system upgrades, paving a new path for domestic brands' R&D layout [3][5] - The establishment of the "Kanshu Transformation Medical Fund" in 2024 aims to provide financial support for promising research projects in hospitals and universities, accelerating the conversion of scientific achievements into clinical applications [5][7] - The fund plans to allocate millions in funding for the 2024-2025 period, collaborating with several hospitals to conduct clinical research on skin anti-aging and sensitive skin care [7][9] Group 2: Market Trends and Competitive Landscape - The peptide cosmetic raw material market in China reached 1.45 billion yuan in 2021 and is projected to grow to 2.32 billion yuan by 2025, with a compound annual growth rate of 12.5%, significantly outpacing the overall beauty industry growth [13] - The competition surrounding peptide ingredients has evolved into a comprehensive contest of "research" and "communication," necessitating brands to establish their unique peptide communication systems [14][18] Group 3: Brand Development and Consumer Engagement - Shiseido's recent marketing efforts, including a collaboration with influencer Li Jiaqi, highlight the brand's advancements in peptide research and its commitment to educating consumers about ingredient technology [15][16] - The brand's narrative emphasizes its journey from reliance on imported ingredients to achieving technological breakthroughs in peptide research, enhancing consumer recognition and confidence in domestic products [16][31] Group 4: Future Strategies and Innovations - Shiseido aims to build a scientific brand strategy driven by four core areas: technological insight, scientific technology, scientific products, and scientific communication [25][28] - The company is committed to creating a dual-driven innovation R&D system that integrates market needs and technological advancements, ensuring efficient operation and collaboration across disciplines [27][29]