Core Insights - The 34th European Academy of Dermatology and Venereology (EADV 2025) concluded successfully in Paris, where the Chinese beauty brand, Shangmei Co., made a significant debut by releasing the "2025 KANSU Peptide Research and Efficacy Skincare Application Yearbook" [1] - This publication, which encapsulates 22 years of research on peptides by KANSU, was also showcased at the 2025 China Fragrance and Cosmetic Industry Annual Conference and Expo (CAME), highlighting China's innovative contributions to anti-aging solutions [1] Group 1 - The "KANSU Peptide Yearbook" is edited by renowned dermatology experts, showcasing the brand's deep commitment to peptide research and establishing its credibility in the field [3] - The yearbook serves as a practical guide for consumers and a testament to the brand's long-term commitment to scientific development in the industry [6] - It outlines a comprehensive framework that combines global perspectives with local insights, detailing over 50 years of peptide technology evolution [6] Group 2 - The yearbook presents significant market transformation results, with the "Red Waist 2.0" series showing a 38.57% reduction in cheek wrinkle length and a 33.83% increase in skin hydration [7] - The KANSU X Peptide Super Frequency Cream demonstrated a 27.59% increase in collagen and a 30.57% improvement in elastin after 28 days of testing, setting new industry benchmarks [7] - These quantifiable results address the industry's challenge of measuring anti-aging effects, providing consumers with clear efficacy references [7] Group 3 - The yearbook emphasizes the importance of long-term research investment in building core competitiveness in the anti-aging sector, reflecting on the industry's short-termism [10] - It documents KANSU's journey from initiating peptide research in 2003 to achieving significant milestones in innovation and application [11] - The yearbook's authority stems from KANSU's unique research accumulation and international recognition, showcasing a robust peptide research system [11] Group 4 - Karl Lintner, a pioneer in peptide technology, praised KANSU's application of cyclic peptides, affirming its contributions to foundational research and product development [13] - The dual launch at EADV and CAME signifies KANSU's strategic positioning to engage globally while remaining rooted in China [13] - The yearbook sets future goals for KANSU to leverage AI and computational biology in advancing peptide research, marking a transition from "Made in China" to "Intelligent Manufacturing in China" [13]

Core Viewpoint - Domestic beauty brands are entering a new stage of scientific research competition, with Shiseido's revenue reaching 6.793 billion yuan in 2024, a year-on-year increase of 62.1%, and a net profit of 800 million yuan, up 74% [2][3] Group 1: Research and Development Initiatives - Shiseido has initiated a series of R&D advancements focusing on scientific transformation, communication, and system upgrades, paving a new path for domestic brands' R&D layout [3][5] - The establishment of the "Kanshu Transformation Medical Fund" in 2024 aims to provide financial support for promising research projects in hospitals and universities, accelerating the conversion of scientific achievements into clinical applications [5][7] - The fund plans to allocate millions in funding for the 2024-2025 period, collaborating with several hospitals to conduct clinical research on skin anti-aging and sensitive skin care [7][9] Group 2: Market Trends and Competitive Landscape - The peptide cosmetic raw material market in China reached 1.45 billion yuan in 2021 and is projected to grow to 2.32 billion yuan by 2025, with a compound annual growth rate of 12.5%, significantly outpacing the overall beauty industry growth [13] - The competition surrounding peptide ingredients has evolved into a comprehensive contest of "research" and "communication," necessitating brands to establish their unique peptide communication systems [14][18] Group 3: Brand Development and Consumer Engagement - Shiseido's recent marketing efforts, including a collaboration with influencer Li Jiaqi, highlight the brand's advancements in peptide research and its commitment to educating consumers about ingredient technology [15][16] - The brand's narrative emphasizes its journey from reliance on imported ingredients to achieving technological breakthroughs in peptide research, enhancing consumer recognition and confidence in domestic products [16][31] Group 4: Future Strategies and Innovations - Shiseido aims to build a scientific brand strategy driven by four core areas: technological insight, scientific technology, scientific products, and scientific communication [25][28] - The company is committed to creating a dual-driven innovation R&D system that integrates market needs and technological advancements, ensuring efficient operation and collaboration across disciplines [27][29]