Summary of the Conference Call for Wanmei Biotechnology Company Overview - **Company**: Wanmei Biotechnology - **Industry**: Cosmetics and Skincare Key Financial Performance - **Revenue**: 2.44 billion CNY for the first three quarters of 2025, a year-on-year increase of 2.13% [2][3] - **Net Profit Margin**: 10% [2][3] - **Online Sales Proportion**: 87.71%, up 30.81% year-on-year, with Douyin direct sales growing by 37.25% [2][3] - **Offline Sales**: Decreased by 2.89% year-on-year [2][3] Brand Performance - **Perfect Brand Revenue**: 72.47% of total revenue, up 33.93% year-on-year [2][4] - **PL Yanhuo Brand Revenue**: 27.47% of total revenue, up 8.21% year-on-year [2][4] - **Product Categories**: Eye products grew by 57.03%, skincare by 27.25% [2][4] Strategic Adjustments - **Shift in Strategy**: Reduced reliance on influencer marketing (达播) and focused on self-broadcasting (自播), achieving 100% growth in self-broadcasting in Q3 [2][6] - **Future Goals**: Aim for sustained revenue and profit growth in Douyin by 2026 [2][6] Market Challenges - **Yanhuo Brand**: Facing challenges in a competitive makeup market, requiring more frequent new product launches [2][9] - **Investment in Medical Aesthetics**: Actively developing products related to restructured collagen and polysaccharides [2][9] Future Growth Projections - **Q4 Growth Expectation**: Anticipated growth exceeding double digits, with full-year growth expected to reach double digits [2][10] - **2026 Preparations**: Comprehensive preparations including team restructuring, product development, and marketing adjustments [2][10] External Investments - **Investment in New Brands**: Significant investments in emerging brands in skincare, oral care, and medical aesthetics, with a 25% stake in Shengzhirun [2][11] - **Strategic Partnerships**: Plans for strategic cooperation with Shengzhirun to launch ECM-related products [2][11] Competitive Landscape - **Response to International Brands**: Confidence in surpassing international brands due to advancements in R&D and strong consumer connections [2][12][13] - **Sales and Marketing Strategy**: Maintaining a focus on high-quality growth despite rising sales and traffic costs [2][13] Product and Marketing Highlights - **New Product Launches**: Successful limited series and upgraded product lines contributing to sales growth [2][14][15] - **Future Product Plans**: Introduction of new products including advanced sunscreen and high-end foundation [2][18][24][25] E-commerce Strategy - **GMV Distribution**: 55% from content e-commerce and 45% from shelf e-commerce, with Tmall accounting for 40% of shelf e-commerce [2][26] - **Team Structure**: 30% of the team focused on shelf e-commerce and 60% on content e-commerce [2][26] Internal Resource Allocation - **Brand Structure**: Two independent brands with separate supply chains and marketing teams [2][27] 2026 Development Goals - **Growth and Profit Targets**: Aiming for over 20% growth and a profit margin of 12% [2][28][29]