Core Insights - Junlebao Dairy Group has launched the world's first "Brain-Body Dual Excellence" research model for infant formula, focusing on the development of children's cognitive and physical abilities [1][2] - The research model incorporates active immunoglobulin IgG and high-absorption sn-2 DHA, achieving "international leading level" recognition from the China Food Science and Technology Society [1][2] - The formula supports healthy growth in five key areas: brain development, bone growth, immune regulation, vision development, and gut health [1] Research and Development - The "Brain-Body Dual Excellence" model is a significant milestone for Chinese infant formula, pushing it towards the global value chain's top [2] - The innovative sn-2 DHA solution enhances brain energy efficiency and absorption, marking a new direction for formula optimization [2] - The formula is designed to simulate the nutritional structure and proportions of breast milk, focusing on cognitive, immune, absorption, bone, and vision health [2][3] Nutritional Science - Active immunoglobulin IgG, a key immune component in breast milk, is preserved in Junlebao's formula to enhance the immune response in infants [3] - The company emphasizes a comprehensive and balanced approach to infant nutrition, considering five critical areas to prevent nutritional deficiencies or excesses [2] Company Vision and Strategy - Junlebao aims to provide top-quality infant formula globally, having invested over 10 billion yuan in building a full industry chain from pasture planting to dairy farming and research [3] - The company is committed to continuous research and innovation, ensuring the safety and high quality of its products while integrating global research resources [3]

Core Viewpoint - Junlebao Dairy has launched a new milk powder strategy, introducing the world's first "dual excellence" research model focused on children's brain and physical development, and has appointed actress Yang Mi as the brand ambassador for its milk powder products [1][3]. Group 1: Company Developments - Junlebao Dairy has invested over 10 billion yuan in the past 12 years to build a comprehensive supply chain that includes pasture planting, dairy farming, and research and production [1]. - The company has developed a milk powder formula that supports infant growth in multiple areas, including brain development, bone growth, immune regulation, vision development, and gut health [1]. - The new research achievement has been evaluated by the Chinese Institute of Food Science and Technology and a team of authoritative experts, reaching an "international leading level" [1]. Group 2: Scientific Innovations - The "dual excellence" research model focuses on high absorption rates of sn-2 DHA and active immunoglobulin IgG, which are key components for optimizing milk powder formulas [1][2]. - The sn-2 DHA solution, developed in collaboration with Jiangnan University, has shown higher brain energy supply efficiency in clinical tests, indicating a significant advancement in milk powder formulation [2]. - Junlebao's unique research process preserves the activity of immunoglobulin IgG, enhancing immune cell activity and providing a new approach to improving infant immunity [2]. Group 3: Marketing and Brand Strategy - Yang Mi's appointment as the brand ambassador is based on her thorough investigation of Junlebao's entire supply chain, including farms, factories, and research institutes [3]. - The launch event emphasized the theme "Moms who understand formulas choose Junlebao," aiming to lead the milk powder industry upgrade with new research findings [3].

Core Viewpoint - Junlebao Dairy Group has launched its first "Brain-Body Dual Excellence" research model for infant formula, focusing on the development of children's cognitive and physical abilities [1][3]. Group 1: Research and Development - The "Brain-Body Dual Excellence" model combines active immunoglobulin IgG and high absorption sn-2 DHA, aiming to support infant health in five areas: brain development, bone growth, self-regulation, vision development, and gut health [3]. - The research has been evaluated by the Chinese Institute of Food Science and Technology and a panel of experts, including two academicians, confirming its leading level in the industry [3]. Group 2: Brand Promotion - Famous actress Yang Mi has been announced as the brand ambassador for Junlebao infant formula, expressing her support for the company's commitment to safeguarding the growth of the next generation [3]. - Yang Mi highlighted the "scientific spirit" of Junlebao, which reflects the company's dedication to providing high-quality nutrition for Chinese children [3]. Group 3: Company Vision and Strategy - Junlebao's founder and president, Wei Lihua, stated that the company's mission is to ensure every Chinese child has access to top-quality infant formula [4]. - Over the past 12 years, Junlebao has invested over 10 billion yuan in building a comprehensive supply chain, including pasture planting, dairy farming, and research and production, to ensure the safety and high quality of its products [4]. - The company aims to continue enhancing research and innovation to protect children's growth through scientific nutrition [4].