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业绩成长期遭遇关税压力,90%产品销往美国的匠心家居该如何应对
Guan Cha Zhe Wang· 2025-04-25 07:21
Core Viewpoint - The company is facing significant challenges due to increased tariffs, despite reporting strong revenue and profit growth in recent years. The focus is on adjusting business strategies to navigate these challenges while maintaining growth in overseas markets [1][2]. Financial Performance - In 2024, the company reported a revenue of 2.548 billion RMB, a year-on-year increase of 32.63% [1] - The net profit, excluding share-based payment expenses, reached 683 million RMB, up 67.64% year-on-year [1] - The net profit attributable to shareholders after deductions was 614 million RMB, a substantial increase of 72.47% [1] - The gross margin improved to 39.35%, reflecting a growth of 67.64% compared to the previous year [1] - Total assets increased by 22.05%, reaching 4.346 billion RMB [1] Market Focus and Strategy - The company has transitioned from OEM manufacturing to establishing its own brand, MotoMotion, which has been expanding in the North American market [2] - Approximately 99.49% of the company's revenue comes from overseas markets, with 90.48% of products sold in the U.S. [2] - The company has opened over 500 MOTO Gallery stores in the U.S. and has entered three provinces in Canada [2] Tariff Challenges and Responses - The company is facing uncertainty due to increased tariffs, particularly affecting its U.S. exports [2][4] - In response to tariff pressures, the company has been optimizing its production and logistics strategies, including utilizing its Vietnam base to mitigate risks [3][5] - As of last year, 84.01% of products exported to the U.S. were shipped from Vietnam, contributing significantly to the company's net profit [3] Investment and Future Plans - The company has decided to terminate its fundraising plans for new projects due to market uncertainties and geopolitical tensions [6] - The terminated projects included a new smart furniture production base, a new R&D center, and a new marketing network, with a total planned investment exceeding 1 billion RMB [6] - The company plans to retain surplus funds for cash management and to explore new investment opportunities in the future [6]