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泡泡玛特总市值超三丽鸥,海外店铺要增8成
日经中文网· 2025-05-31 08:01
Core Viewpoint - The sales related to "LABUBU" have increased more than eightfold within a year, indicating a significant growth in popularity and market presence for Pop Mart, which has surpassed the market value of Japan's Sanrio [1][5]. Group 1: Company Performance - Pop Mart's LABUBU sales reached 3 billion RMB in the fiscal year 2024, an increase of 8.3 times compared to the previous fiscal year [5]. - The company's operating revenue for fiscal year 2024 grew to 13 billion RMB, 2.1 times higher than the previous year, while net profit surged to 3.1 billion RMB, a 2.9 times increase [5]. - Pop Mart's total market value has risen to approximately 250 billion HKD, which is 9.2 times that of the end of 2023, surpassing Japan's Sanrio [6]. Group 2: Market Expansion - Pop Mart plans to expand its store count outside of China to about 230 by the fiscal year 2025, an increase of 80% from the end of the previous fiscal year [1]. - The company has established a total of 130 stores in overseas markets, with nearly 40% of its overall revenue coming from international operations [6]. - In fiscal year 2024, Pop Mart opened 50 new stores, primarily in Vietnam and India, and plans to open 100 more stores in Japan, Thailand, and other regions by 2025 [6]. Group 3: Brand Strategy and Competition - LABUBU, a character from illustrator Kasing Lung's works, has become a fashion statement among young consumers, particularly in Southeast Asia, aided by endorsements from popular figures like BLACKPINK [3][5]. - Pop Mart is recognized as a pioneer in China's intellectual property (IP) business, focusing on developing its own characters through collaborations with various artists [5]. - Competitors like Miniso are also leveraging well-known IPs for their products, but Pop Mart is committed to nurturing its own IPs alongside established ones [5]. Group 4: Industry Trends - The success of LABUBU reflects a broader trend in the Chinese market, where companies are increasingly moving from manufacturing to leveraging intellectual property and creative content [6]. - The gaming industry, exemplified by the global success of the mobile game "Genshin Impact," shows similar trends in the popularity of Chinese-origin characters and merchandise [7]. - Southeast Asia is identified as a crucial market for companies like Pop Mart, second only to China in importance [8].
「高达」45年,着眼中美实现新增长
36氪· 2025-05-09 12:37
Core Viewpoint - Bandai Namco Holdings aims to enhance the Gundam IP, which has annual sales of 140 billion yen, by expanding overseas markets, particularly through a Hollywood live-action film and increasing the number of Gundam model specialty stores in China to three times the current number [4][12]. Group 1: Expansion Strategy - The company is collaborating with Legendary Pictures to produce a live-action Gundam movie in Hollywood, which is expected to boost its visibility in North America [4][6]. - In North America, the company plans to self-distribute films to promote not only the live-action movie but also other Gundam-related works [6][7]. - The new factory in Shizuoka will increase the production capacity of plastic model kits by 35%, addressing the growing demand for Gundam models [7][20]. Group 2: Market Performance - The recent film "Mobile Suit Gundam: GQuuuuuuX" has grossed over 3 billion yen, indicating strong audience interest [8][11]. - The Gundam franchise has been successful for 45 years, with over 70 series and films produced, showcasing its enduring popularity [11][12]. - The annual revenue from Gundam-related products is projected to reach 148 billion yen in the fiscal year 2024, doubling in the last decade [12]. Group 3: Product Development - The Gundam model kits have seen a significant increase in global sales, with overseas sales accounting for 50% of total sales [17]. - The company plans to introduce a new trading card game that combines figurines and cards, with a global rollout expected after 2026 [18]. - The company is also expanding its Gundam Base specialty stores in China, aiming to increase the number from 7 to 20 by 2027 [17]. Group 4: Challenges - There is a current issue with supply capacity not meeting the increasing global demand for Gundam models, leading to a rise in resale prices on secondary markets [19][20]. - The company faces challenges in training skilled technicians to keep up with production demands, which could impact future supply capabilities [20].