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银行App,迎来关停潮
Zhong Guo Ji Jin Bao· 2025-11-10 07:35
Core Viewpoint - The trend of banks shutting down their mobile applications has gained significant attention, with over 20 banks ceasing operations of certain apps in 2023, indicating a shift towards consolidation and efficiency in the banking sector [1][8]. Group 1: Bank App Shutdowns - Multiple banks have announced the closure of their respective apps, particularly in the credit card and direct banking sectors [2][3]. - China Bank announced in late September that its "Bountiful Life" app will gradually migrate to the China Bank app, leading to the eventual shutdown of the former [4]. - Beijing Bank stated that its direct banking app and website will cease operations on November 12, 2025, with functionalities migrating to the "Jingcai Life" mobile banking app [6]. Group 2: Industry Trends and User Reactions - Since the beginning of 2023, over 20 banks have stopped operating certain apps, with 25 apps, including Minsheng Direct Bank and Kunlun Direct Bank, voluntarily deregistering, covering various financial sectors [8]. - Public sentiment appears supportive of the consolidation, with many users expressing that having one app per bank is sufficient [10]. Group 3: Expert Insights - Industry experts believe that the wave of app shutdowns and consolidations will help banks reduce costs and improve efficiency while enhancing user experience [12]. - Recommendations for banks include optimizing mobile ecosystems, upgrading main apps, integrating credit card functions for a "one-stop" service, and enhancing digital capabilities through AI and big data [12]. - There is an emphasis on exploring diversified services within main apps and ensuring compliance and security during data migration [12].