Core Points - The new Anti-Unfair Competition Law focuses on regulating the digital economy, addressing issues such as search engine bidding, fake reviews, and counterfeit accounts, which are closely related to consumer rights protection [1][3][8] Search Engine Bidding Regulation - The law introduces regulations against using others' product names or trademarks as search keywords, which can mislead consumers and create confusion [2][3] - Violators may face penalties including cessation of illegal activities, confiscation of illegal goods, fines, or revocation of business licenses [3] Fake Reviews Industry - The law targets the practice of generating fake reviews, which mislead consumers and distort market competition [4][6] - Businesses involved in organizing fake transactions or reviews will face strict penalties, promoting fair competition and protecting consumer rights [6][8] Counterfeit Accounts in Social Media - The law prohibits the unauthorized use of influential new media account names or logos, which can mislead the public [7][8] - This regulation aims to protect the intellectual property and market value of original content creators, fostering a healthier competitive environment in the digital space [8]