Core Insights - The emergence of Duowei sanitary napkins has disrupted the market, achieving a rapid rise to the top three in just 14 days, challenging established international brands [1][11] - The driving forces behind this success are rooted in extreme transparency and complete control over production, leading to a significant shift in the sanitary napkin market [1][11] Group 1: Duowei's "Hardcore" DNA - Duowei's rise is based on two core strategies: building transparent factories and maintaining 100% self-built production capacity, creating a unique competitive barrier [3] - The concept of a transparent factory serves as a foundation for trust, allowing consumers to monitor the production process and alleviating long-standing anxieties regarding product safety [3][4] - Self-built production enables better quality control and agile market response, with a reported 50% reduction in the average cycle from concept to mass production [4] Group 2: The Catfish Effect - Duowei's success has triggered a significant transformation in the sanitary napkin industry, reshaping trust mechanisms and driving an upgrade in the supply chain [5][6] - The proactive inspection rate for sanitary napkin products surged by 217% in Q2 2025, reflecting the industry's response to the pressure for transparency [6] - The concept of "transparent factories" is becoming a new industry standard, with major players like Dongfang Zhenxuan adopting similar transparency measures [6][7] Group 3: Redefining Standards - The emergence of Duowei has forced the industry to redefine competition rules, shifting focus from marketing and traffic to product safety and reliability [10] - The industry may see a split between "self-built" brands emphasizing deep control and "transparent outsourcing" brands focusing on standard output [10] - Ultimately, the goal of this transformation is to create a more regulated, safe, and trustworthy market environment for consumers [10][11]