自然隐奢主义
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绿城·凤鸣观棠品牌发布盛典首映国家海岸
Bei Jing Wan Bao· 2026-02-02 11:19
Core Insights - The event "Fengqi Haitang · World Collection" marks the launch of the Greentown Fengming Guantang brand, aimed at high-net-worth families seeking a luxurious vacation lifestyle [1][5] - The project emphasizes the unique value of mountains and lakes, creating a serene environment that is close to the sea but not directly on it, thus promoting a concept of "hidden luxury" [1][5] Group 1: Project Overview - The Greentown Fengming Guantang project is part of a larger plan for the Fengming Lake International Cultural Health and Wellness Living Area, which spans over a thousand acres and integrates international health, cultural vacation, and mountain-lake living [1][5] - The project aims to create a world-class ecological foundation through the development of the Zhi Yuan Peak, renovation of Fengming Lake, and the establishment of ecological parks [5][6] Group 2: Market Trends - The project aligns with global wealth trends, focusing on investments in "certainty of health, immersive experiences, and sustainable lifestyles," catering to the comprehensive needs of affluent families [3][5] - The design philosophy incorporates "natural hidden luxury," emphasizing a poetic living experience that awakens the senses and integrates nature into daily life [6] Group 3: Design and Aesthetics - The project features contributions from 17 domestic design masters and artisans, showcasing meticulous planning with a low plot ratio of 1.1 and a retreat-style architectural layout [6] - The design aims to create a space that feels luxurious yet understated, fostering a sense of care and connection to nature, thus redefining vacation lifestyles along the national coast [6]