原标题：绿城·凤鸣观棠全国首场推介会在京举行 日前，绿城·凤鸣观棠全国首场推介会在京举行。 绿城打造的从来不是物理空间的堆砌，而是一种可感知、可沉浸的生活状态。在凤鸣观棠，"生活 之美"超越了具体配套的罗列，升华为一种全方位的氛围营造与精神满足。 通过此次北京推介会，绿城·凤鸣观棠旨在完成一次关键的价值输出：在如此氛围的度假胜地，一 种更加完整、更富内涵、更具精神高度的生活范式已经成熟。 绿城·凤鸣观棠实景美学示范区将于12月初正式开放。 绿城·凤鸣观棠的"向美而生"，是一套深入骨髓的营造哲学。绿城的选择，是怀着一颗敬畏之心 去"对话"自然。凤鸣观棠对原生山丘与湖泊的保留与再造，是其"向美而生"的第一步。通过引入"山"的 沉稳与"湖"的静谧，构建一个"山-湖-海"递进交融的海岸立体生态画卷。 一个位于三亚海棠湾的项目，为何要将推介首秀放在北京？这首先源于对价值共鸣的精准追寻。绿 城·凤鸣观棠旨在传递的，是一种由绿城独有的"向美而生"理念所塑造的度假生活方式。这种生活美学 的知音，遍布全国，而北京，正是汇聚了最多兼具国际视野与东方情怀的时代精英之地。 其次，体现了中交海投集团与绿城管理集团的品牌自信与战略升维。 ...

Core Insights - The event held by Greentown at Haikou marks a significant opportunity as the island approaches its customs closure, indicating a pivotal moment for investment in Hainan [1][3][15] - The concept of "customs closure" serves as a clear value demarcation, with the pre-closure period representing a "value lowland" for strategic asset allocation [3][15] - The event emphasizes the dual value proposition of the project, combining asset value and lifestyle aesthetics, appealing to elite investors [5][10][13] Asset Value Analysis - The event provided a deep analysis of the asset value of Fengming Guantang, highlighting its unique position as a scarce asset in the context of Hainan's customs closure [8][10] - Insights were shared on how the Hainan Free Trade Port policy benefits can translate into sustainable asset appreciation, particularly in the context of the "dual circulation" economic framework [8][10] - The scarcity of land resources in the Haikou area is underscored as a significant factor in establishing a robust value moat for Fengming Guantang [8][11] Lifestyle Aesthetics - The choice of the Bulgari Hotel in Beijing for the event symbolizes the alignment of Greentown's luxury living philosophy with the brand spirit of Bulgari, emphasizing a shared commitment to elegance and craftsmanship [11] - The collaboration between Greentown and Bulgari reflects a deep understanding of contemporary elite lifestyles, aiming to present Fengming Guantang as a "livable jewel" [11][15] Market Positioning - The event serves as a strong market signal, indicating a transition of Hainan's value from "tourism resources" to "strategic assets" [15] - The gathering of elite investors at the event not only provided insights into the project but also fostered a sense of community among those who recognize the investment potential in Hainan [13][15] - The opening of the Fengming Guantang aesthetic demonstration area in December is anticipated to further solidify its market position as a premium investment opportunity [15]